ADVERTISING LAW IN THE NETHERLANDS

Best Lawyers has top listed us for advertising law in the Netherlands. Chambers Europe has named Ebba Hoogenraad “one of the country's foremost experts on advertising law, representing big names such as Heineken, Unilever and RTL Group. Clients describe her as a thorough and shrewd lawyer offering sound, strategic advice.” The international magazine Corporate INTL has named our firm Advertising Law Firm of the Netherlands in 2010, 2011 and 2012.

Hoogenraad & Haak takes the lead in pan European clearance procedures. The firm advises the majority of large advertising agencies and many advertisers in the Netherlands, including Unilever, Heineken, Kimberly-Clark and WASA. The team often litigates, in particular about misleading advertising (false advertising) and comparative advertising in the Netherlands, and about health claims (European Claims Regulation). Recently we successfully proceeded for market leading supermarket Albert Heijn against its competitor Dirk van den Broek, obtaining the first ever court order for a nationwide instore rectification. Our work also includes:
- Financial, alcohol and health related advertising
- Gambling and lotteries
- Privacy issues

Contact: Ebba Hoogenraad




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PRACTICE AREAS: ADVERTISING + IP LAW

Hoogenraad & Haak is an independent boutique law firm in Amsterdam with a clear focus on advertising law, intellectual property and product information law. The founding partners Ebba Hoogenraad and Maarten Haak each worked with large Dutch law firms. The firm and our partners have been recommended by a.o. Legal 500, Chambers Europe and Best Lawyers. Moreover Corporate INTL has named our firm Advertising Law Firm of the Year in 2010, 2011 and 2012. World Trademark Review advises: "This friendly and experienced team earns plaudits for its staunch representation of clients in infringement cases."
      We counsel international and domestic clients, including several companies in the fashion, design and luxury goods industries and the retail sector. The firm has a leading position in the advertising industry, advising the majority of the large advertising agencies and many major advertisers in the Netherlands. Chambers Europe (2010) advises: “Its client list belies its modest size and recent entry into the market featuring big names like Heineken, Unilever and Kimberly-Clark.”
      We are proactive and thorough litigators and advisors, who think along with legal profundity and with human understanding. The firm is known for its excellent and commercially sound approach, while the rates are competitive. Our motto is to present a creative solution at an early stage: ‘How can it be done?’ Our clients are happy to work with us. Are you?
      A Firm Profile can be downloaded here.


COPYRIGHT & DESIGN LAW IN THE NETHERLANDS

Hoogenraad & Haak has extensive experience in advising and litigating about copyright and design rights in the Netherlands. We can quickly act upon a noted copyright or design infringement, e.g. by contacting customs and by requesting other appropriate legal measures including ex parte injunctions, seizures and summary proceedings. We work for manufacturers and retailers in fashion, design and luxury goods.

The firm has been recommended by a.o. Chambers Europe and Legal 500. Recent successes include litigating about the packaging of ready-made pudding, representing adult movie star Kim Holland in proceedings against online videosite 123Video.nl, and representing a large international trading company in proceedings about a Registered Community Design.

Contact: Maarten Haak

TRADEMARKS AND TRADE NAMES IN THE NETHERLANDS

Hoogenraad & Haak are advisors and litigators in disputes about CTM and Benelux trademarks, trade names, domain names and AdWords. We also advise on licences or the transfer of brands, trade names or domain names and coexistence agreements. The firm and its lawyers have been recommended by a.o. Legal 500 and Chambers Europe for IP matters. Chambers says about the firm: "This niche practice is valued by clients for its collaborative approach. While its bread-and-butter work is with national clients such as De Natuurhoeve and DGN Retail, it has also handled a number of trade mark cases for multinationals such as Heineken and Kimberly-Clark. It continues to advise major national and international advertising agencies on various IP matters".

Recent successes include: summary proceedings in two instances about the shape of packaging of ready-made pudding, UDRP proceedings on a number of domain names that infringed upon a large US company's trademark rights, an cross border trademark dispute litigated upon before the Court of The Hague, and advising on a cooperation between a well-known fashion designer and a large international department store.

Contact: Maarten Haak

PRODUCT INFORMATION LAW IN THE NETHERLANDS

Hoogenraad & Haak advises and litigates on product information law in the Netherlands, including food law. Nutrition claims and health claims on products must comply with European legislation, like "less fat", "40 % more fibres", "helps for relaxing muscles". We show you the way in the jungle of Dutch and international rules, including the European Claims Regulation. Hoogenraad & Haak advises about the allowability of ingredients in products as well as about labelling requirements, both for national and international companies, including manufacturers of vitamin preparations. Our network of specialized lawyers abroad may be of help regarding questions of an international nature. Among our clients are Yakult, Johma, Chiquita, WASA, VSM and a global tobacco producer.

Contact: Ebba Hoogenraad

ADVERTISING LAW IN THE NETHERLANDS

Best Lawyers has top listed us for advertising law in the Netherlands. Chambers Europe has named Ebba Hoogenraad “one of the country's foremost experts on advertising law, representing big names such as Heineken, Unilever and RTL Group. Clients describe her as a thorough and shrewd lawyer offering sound, strategic advice.” The international magazine Corporate INTL has named our firm Advertising Law Firm of the Netherlands in 2010, 2011 and 2012.

Hoogenraad & Haak takes the lead in pan European clearance procedures. The firm advises the majority of large advertising agencies and many advertisers in the Netherlands, including Unilever, Heineken, Kimberly-Clark and WASA. The team often litigates, in particular about misleading advertising (false advertising) and comparative advertising in the Netherlands, and about health claims (European Claims Regulation). Recently we successfully proceeded for market leading supermarket Albert Heijn against its competitor Dirk van den Broek, obtaining the first ever court order for a nationwide instore rectification. Our work also includes:
- Financial, alcohol and health related advertising
- Gambling and lotteries
- Privacy issues

Contact: Ebba Hoogenraad