Hoogenraad & Haak is a good and reputable firm. Especially Ebba, with whom we work on a regular basis, is an excellent sparring partner in her field of expertise.


Much-acclaimed boutique Hoogenraad & Haak stands out for its insight in the advertising space.

WTR 1000 (2016)

Excellent track record for soft IP advice, covering trade marks, copyright and advertising issues. Experienced in advising across a range of sectors, including fashion, food and retail.

Chambers Europe 2015

Very accessible, excellent advisors. They walk the extra mile in protecting our trademarks and designs.

Coerceo company

Hoogenraad & Haak counsel us efficiently and effectively – absolutely star-worthy.

Alliance Gastronomique

High quality, high speed of service and very pleasant to work with. The only law firm we go to.


The firm’s expertise on advertising law and (promotional) games of chance is outstanding. They always respond rapidly and thoroughly.

Nationale Postcode Loterij

Our advertising law team for many years now. Always high quality. Always quick and clear advice. Creative solutions with a personal touch.


My advice: whenever you feel insecure about the consequences things may have - check out Hoogenraad & Haak first. Believe me, they know what they are talking about. Make sure you never regret not having checked.

Havas Lemz

"The lawyers are open, flexible and easy to communicate with, which is important in our business where you have to act fast."

Chambers Europe 2014

A reliable partner for many years, whose up to date legal knowledge and network perfectly fit our (inter)national marketing communication activities.

Bloemenbureau Holland

They effectively considered our problem to be their problem. Their commitment, drive and the creative solutions they came up with resulted in maximum success.

EVA Optic

Highly recommended for any case that requires an understanding of business, legal and strategic considerations.

UFA Film und Fernseh GmbH (dochter van RTL Group)

They do not only analyse issues well but also suggest creative solutions. Their high quality and clear advice is always quickly delivered.


Lawyers I can always rely on, quickly understand the commercial aspects and always very creative in solving. A big plus for me is that I can link them directly with the business, which means they are very practicable, easy to communicate with and quick.

Thomas Cook

The lawyers here are “down to earth, approachable and lively”, and “handle demanding clients superbly, all while working to tight deadlines and delivering to a high standard - without charging the earth”.

WTR 1000 (2015)

Our trusted advisor on advertising matters. High quality, personable and pro-active assistance.


The pre-eminent firm in the Netherlands for advertising law.

Chambers Europe 2013

Great expertise in both advertising and trade mark law. Very quick and effective in dealing with competitors’ comparative advertising campaigns.

Grote Nederlandse optiekketen

Our trustable firm for IP related work in the Netherlands. Smart, realistic and efficient litigators with cross border operating capacity.


To us, Hoogenraad & Haak equals a personal approach, high quality advice and very fast service - all pro bono.

Wie is wie

Daniël Haije

partner reclamerecht en intellectuele eigendom
t: +31 20 305 3060   |   f: +31 20 305 3069
dh@hoogenhaak.nl   |   download V-card

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Daniël Haije adviseert en procedeert over reclame en intellectuele eigendom (met name merken en handelsnamen). Cliënten zijn o.a. bekende personen, reclamebureaus en (inter)nationale ondernemingen uit verschillende branches (FMCG, entertainment, retail, luchtvaart, mode, technologie en goede doelen).

Chambers (2018) schrijft: 'Daniel Haije is particularly experienced in mandates involving comparative advertising campaigns and represents clients from the retail, fashion and technology sectors. Clients appreciate his "excellent client service," noting that he is "always friendly and responsive, as well as commercially aware and astute."'

Chambers (2017) schrijft: 'Daniel Haije specialises in trade mark infringement and protection issues. He is also noted for impressive work in advertising cases. (…) As well as impressing several peers with his caseload, clients describe him as "smart, knowledgeable and he speaks our language. He understands our creative limitations and options”. (…) Clients praise him as a "very good speaker in court with the ability to improvise if necessary", while also admiring his "thorough" approach.’  

Daniël doceert reclamerecht aan advocaten, geeft college over portretrecht aan de Vrije Universiteit Amsterdam en college over merkenrecht en vergelijkende reclame aan de Universiteit Leiden. Hij is voorzitter van de Vereniging voor Reclamerecht (VvRr) en vervult daarnaast bestuursfuncties bij de Stichting Persprijs Jacques van Veen en de Stichting Entertainment Groep (STEG).

  • Recent werk:
• Vertegenwoordiging van een groot cosmeticabedrijf in een kort geding tegen een concurrent over misleidende reclame voor zonbeschermingsproducten.
• Vertegenwoordiging van de grootste Europese supermarktketen in een geschil over vergelijkende reclame.
• Vertegenwoordiging van de wereldmarktleider in navigatieapparatuur in een grensoverschrijdend geschil over vergelijkende reclame.
• Vertegenwoordiging van een internationaal kledingbedrijf in een belangrijke zaak over naakt in buitenreclame bij de Reclame Code Commissie.
• Het verkrijgen van een ex parte-bevel tegen een concurrent voor een nationale slijterij.  
• Vertegenwoordiging van een fabrikant van verlichtingsapparatuur in een kortgedingprocedure over misleidende vergelijkende reclame door een concurrent.
• Advieswerk op het gebied van intellectuele-eigendomsrechten en reclamerecht voor een grote Nederlandse supermarktketen.
• Advieswerk voor een veelheid aan verschillende nationale en internationale reclamebureaus.
• Opstellen van verschillende contracten op het gebied van celebrity endorsement.