Hoogenraad & Haak is a good and reputable firm. Especially Ebba, with whom we work on a regular basis, is an excellent sparring partner in her field of expertise.


Much-acclaimed boutique Hoogenraad & Haak stands out for its insight in the advertising space.

WTR 1000 (2016)

Excellent track record for soft IP advice, covering trade marks, copyright and advertising issues. Experienced in advising across a range of sectors, including fashion, food and retail.

Chambers Europe 2015

Very accessible, excellent advisors. They walk the extra mile in protecting our trademarks and designs.

Coerceo company

Hoogenraad & Haak counsel us efficiently and effectively – absolutely star-worthy.

Alliance Gastronomique

High quality, high speed of service and very pleasant to work with. The only law firm we go to.


The firm’s expertise on advertising law and (promotional) games of chance is outstanding. They always respond rapidly and thoroughly.

Nationale Postcode Loterij

Our advertising law team for many years now. Always high quality. Always quick and clear advice. Creative solutions with a personal touch.


My advice: whenever you feel insecure about the consequences things may have - check out Hoogenraad & Haak first. Believe me, they know what they are talking about. Make sure you never regret not having checked.


"The lawyers are open, flexible and easy to communicate with, which is important in our business where you have to act fast."

Chambers Europe 2014

A reliable partner for many years, whose up to date legal knowledge and network perfectly fit our (inter)national marketing communication activities.

The Flower Council of Holland

They effectively considered our problem to be their problem. Their commitment, drive and the creative solutions they came up with resulted in maximum success.

EVA Optic

Highly recommended for any case that requires an understanding of business, legal and strategic considerations.

UFA Film und Fernseh GmbH (a subsidiary of RTL Group)

They do not only analyse issues well but also suggest creative solutions. Their high quality and clear advice is always quickly delivered.


Lawyers I can always rely on, quickly understand the commercial aspects and always very creative in solving. A big plus for me is that I can link them directly with the business, which means they are very practicable, easy to communicate with and quick.

Thomas Cook

The lawyers here are “down to earth, approachable and lively”, and “handle demanding clients superbly, all while working to tight deadlines and delivering to a high standard - without charging the earth”.

WTR 1000 (2015)

Our trusted advisor on advertising matters. High quality, personable and pro-active assistance.


The pre-eminent firm in the Netherlands for advertising law.

Chambers Europe 2013

Great expertise in both advertising and trade mark law. Very quick and effective in dealing with competitors’ comparative advertising campaigns.

Large Dutch opticians chain

Our trustable firm for IP related work in the Netherlands. Smart, realistic and efficient litigators with cross border operating capacity.


To us, Hoogenraad & Haak equals a personal approach, high quality advice and very fast service - all pro bono.

Ranked in Europe Chambers 2016 The legal 500

26 July 2017 | We’re Proud! Symposium in honor of the Practical guide Special food products

The time is here! Hoogenraad & Haak has written and presented the SDU Practical Guide Special food products and food supplements. During the symposium held on 18 July 2017 the authors Ebba Hoogenraad, Bram Duivenvoorde and Sarah Arayess from... - Read more

21 July 2017 | ACM in action part II: gigantic fines to Corendon remain

A while ago, the Netherlands Authority for Consumers & Markets (ACM) warned the automobile sector for incorrectly displaying car prizes. Shortly before that, the ACM had already addressed the travel industry. The ACM imposed two gigantic fines to... - Read more

21 July 2017 | Car advertising and fuel consumption: new strict decision by the ACC

On the basis of EU law, it is mandatory to provide fuel consumption and CO2 emission figures in some types of advertisements for passenger cars. This information is meant to help consumers making their choice, keeping both costs and environmental... - Read more

10 July 2017 | Exit payment terms of more than 60 days

On 1 July 2017 the Dutch act dealing with payment terms of maximum sixty days for large companies ( Wet uiterste betaaltermijnen van zestig dagen voor grote ondernemingen ) has entered into force. Before the new act entered into force, it was allowed... - Read more