Hoogenraad & Haak is a good and reputable firm. Especially Ebba, with whom we work on a regular basis, is an excellent sparring partner in her field of expertise.


Much-acclaimed boutique Hoogenraad & Haak stands out for its insight in the advertising space.

WTR 1000 (2016)

Excellent track record for soft IP advice, covering trade marks, copyright and advertising issues. Experienced in advising across a range of sectors, including fashion, food and retail.

Chambers Europe 2015

Very accessible, excellent advisors. They walk the extra mile in protecting our trademarks and designs.

Coerceo company

Hoogenraad & Haak counsel us efficiently and effectively – absolutely star-worthy.

Alliance Gastronomique

High quality, high speed of service and very pleasant to work with. The only law firm we go to.


The firm’s expertise on advertising law and (promotional) games of chance is outstanding. They always respond rapidly and thoroughly.

Nationale Postcode Loterij

Our advertising law team for many years now. Always high quality. Always quick and clear advice. Creative solutions with a personal touch.


My advice: whenever you feel insecure about the consequences things may have - check out Hoogenraad & Haak first. Believe me, they know what they are talking about. Make sure you never regret not having checked.


"The lawyers are open, flexible and easy to communicate with, which is important in our business where you have to act fast."

Chambers Europe 2014

A reliable partner for many years, whose up to date legal knowledge and network perfectly fit our (inter)national marketing communication activities.

The Flower Council of Holland

They effectively considered our problem to be their problem. Their commitment, drive and the creative solutions they came up with resulted in maximum success.

EVA Optic

Highly recommended for any case that requires an understanding of business, legal and strategic considerations.

UFA Film und Fernseh GmbH (a subsidiary of RTL Group)

They do not only analyse issues well but also suggest creative solutions. Their high quality and clear advice is always quickly delivered.


Lawyers I can always rely on, quickly understand the commercial aspects and always very creative in solving. A big plus for me is that I can link them directly with the business, which means they are very practicable, easy to communicate with and quick.

Thomas Cook

The lawyers here are “down to earth, approachable and lively”, and “handle demanding clients superbly, all while working to tight deadlines and delivering to a high standard - without charging the earth”.

WTR 1000 (2015)

Our trusted advisor on advertising matters. High quality, personable and pro-active assistance.


The pre-eminent firm in the Netherlands for advertising law.

Chambers Europe 2013

Great expertise in both advertising and trade mark law. Very quick and effective in dealing with competitors’ comparative advertising campaigns.

Large Dutch opticians chain

Our trustable firm for IP related work in the Netherlands. Smart, realistic and efficient litigators with cross border operating capacity.


To us, Hoogenraad & Haak equals a personal approach, high quality advice and very fast service - all pro bono.

Ranked in Europe Chambers 2016 The legal 500

08 September 2017 | Use of lookalike Max Verstappen violates portrait right

The Amsterdam District Court has ruled in favor of Max Verstappen in the proceedings against Picnic initiated by Max and his management. According to the court Picnic violated Max’s portrait right by using a lookalike of Max in a playful parody of... - Read more

29 August 2017 | Portion Sizes in the Netherlands: Confusing, Yet Compliant?

Publication Country Report These days producers of prepacked foods seem to make daily life a lot easier for consumers seeking to buy their essentials in the supermarket. Whatever product you are looking for, the packaging often tells you exactly how... - Read more

14 August 2017 | WTR Daily: SECOND DISPLAY is descriptive for portables and accessories

LG Electronics Inc recently applied to register the word sign SECOND DISPLAY for, among other things, smartphones and watches (Classes 9 and 14 of the Nice Classification). The application was rejected due to descriptiveness, which is an absolute ground of... - Read more

26 July 2017 | We’re Proud! Symposium in honor of the Practical guide Special food products

The time is here! Hoogenraad & Haak has written and presented the SDU Practical Guide Special food products and food supplements. During the symposium held on 18 July 2017 the authors Ebba Hoogenraad, Bram Duivenvoorde and Sarah Arayess from... - Read more