Hoogenraad & Haak is a good and reputable firm. Especially Ebba, with whom we work on a regular basis, is an excellent sparring partner in her field of expertise.


Much-acclaimed boutique Hoogenraad & Haak stands out for its insight in the advertising space.

WTR 1000 (2016)

Excellent track record for soft IP advice, covering trade marks, copyright and advertising issues. Experienced in advising across a range of sectors, including fashion, food and retail.

Chambers Europe 2015

Very accessible, excellent advisors. They walk the extra mile in protecting our trademarks and designs.

Coerceo company

Hoogenraad & Haak counsel us efficiently and effectively – absolutely star-worthy.

Alliance Gastronomique

High quality, high speed of service and very pleasant to work with. The only law firm we go to.


The firm’s expertise on advertising law and (promotional) games of chance is outstanding. They always respond rapidly and thoroughly.

Nationale Postcode Loterij

Our advertising law team for many years now. Always high quality. Always quick and clear advice. Creative solutions with a personal touch.


My advice: whenever you feel insecure about the consequences things may have - check out Hoogenraad & Haak first. Believe me, they know what they are talking about. Make sure you never regret not having checked.


"The lawyers are open, flexible and easy to communicate with, which is important in our business where you have to act fast."

Chambers Europe 2014

A reliable partner for many years, whose up to date legal knowledge and network perfectly fit our (inter)national marketing communication activities.

The Flower Council of Holland

They effectively considered our problem to be their problem. Their commitment, drive and the creative solutions they came up with resulted in maximum success.

EVA Optic

Highly recommended for any case that requires an understanding of business, legal and strategic considerations.

UFA Film und Fernseh GmbH (a subsidiary of RTL Group)

They do not only analyse issues well but also suggest creative solutions. Their high quality and clear advice is always quickly delivered.


Lawyers I can always rely on, quickly understand the commercial aspects and always very creative in solving. A big plus for me is that I can link them directly with the business, which means they are very practicable, easy to communicate with and quick.

Thomas Cook

The lawyers here are “down to earth, approachable and lively”, and “handle demanding clients superbly, all while working to tight deadlines and delivering to a high standard - without charging the earth”.

WTR 1000 (2015)

Our trusted advisor on advertising matters. High quality, personable and pro-active assistance.


The pre-eminent firm in the Netherlands for advertising law.

Chambers Europe 2013

Great expertise in both advertising and trade mark law. Very quick and effective in dealing with competitors’ comparative advertising campaigns.

Large Dutch opticians chain

Our trustable firm for IP related work in the Netherlands. Smart, realistic and efficient litigators with cross border operating capacity.


To us, Hoogenraad & Haak equals a personal approach, high quality advice and very fast service - all pro bono.

Ranked in Europe Chambers 2018 The legal 500

19 April 2018 | Spring is in the air, and so are we in 2018 - Legal 500, Chambers and WTR 1000

Spring is in the air. The birds start chirping, mother nature flourishes and the new law firm rankings are published. Chambers, Legal 500 and WTR1000 researched the market and concluded their findings in the spring rankings. Only the best make it into these... - Read more

13 March 2018 | Stirring things up: ingredients and nutrients mandatory for alcoholic beverages

On 29 March last year, I wrote that the European Commission requested the alcohol industry to propose a self-regulatory framework about the labelling of alcoholic beverages (>1.2% alcohol). This proposal should arrange for mandatory inclusion of the... - Read more

20 February 2018 | Update: proposal for new legal maximum vitamin B6 in food supplements

On 1 February 2018 a draft proposal was sent to the European Commission by The Netherlands, announcing a new maximum level and several mandatory warning for vitamin B6 in food supplements. Levels of vitamins and minerals in food supplements are not yet... - Read more

14 February 2018 | EHRM Sekmadienis – The right to freedom of expression in advertising

Decency in advertising is a frequently recurring subject in complaints at the Dutch Advertising Code Committee (RCC). In handling these complaints about ads being too scary, rude, sexy or otherwise inappropriate, the RCC has to decide on whether the ad is... - Read more