Hoogenraad & Haak is a good and reputable firm. Especially Ebba, with whom we work on a regular basis, is an excellent sparring partner in her field of expertise.


Much-acclaimed boutique Hoogenraad & Haak stands out for its insight in the advertising space.

WTR 1000 (2016)

Excellent track record for soft IP advice, covering trade marks, copyright and advertising issues. Experienced in advising across a range of sectors, including fashion, food and retail.

Chambers Europe 2015

Very accessible, excellent advisors. They walk the extra mile in protecting our trademarks and designs.

Coerceo company

Hoogenraad & Haak counsel us efficiently and effectively – absolutely star-worthy.

Alliance Gastronomique

High quality, high speed of service and very pleasant to work with. The only law firm we go to.


The firm’s expertise on advertising law and (promotional) games of chance is outstanding. They always respond rapidly and thoroughly.

Nationale Postcode Loterij

Our advertising law team for many years now. Always high quality. Always quick and clear advice. Creative solutions with a personal touch.


My advice: whenever you feel insecure about the consequences things may have - check out Hoogenraad & Haak first. Believe me, they know what they are talking about. Make sure you never regret not having checked.


"The lawyers are open, flexible and easy to communicate with, which is important in our business where you have to act fast."

Chambers Europe 2014

A reliable partner for many years, whose up to date legal knowledge and network perfectly fit our (inter)national marketing communication activities.

The Flower Council of Holland

They effectively considered our problem to be their problem. Their commitment, drive and the creative solutions they came up with resulted in maximum success.

EVA Optic

Highly recommended for any case that requires an understanding of business, legal and strategic considerations.

UFA Film und Fernseh GmbH (a subsidiary of RTL Group)

They do not only analyse issues well but also suggest creative solutions. Their high quality and clear advice is always quickly delivered.


Lawyers I can always rely on, quickly understand the commercial aspects and always very creative in solving. A big plus for me is that I can link them directly with the business, which means they are very practicable, easy to communicate with and quick.

Thomas Cook

The lawyers here are “down to earth, approachable and lively”, and “handle demanding clients superbly, all while working to tight deadlines and delivering to a high standard - without charging the earth”.

WTR 1000 (2015)

Our trusted advisor on advertising matters. High quality, personable and pro-active assistance.


The pre-eminent firm in the Netherlands for advertising law.

Chambers Europe 2013

Great expertise in both advertising and trade mark law. Very quick and effective in dealing with competitors’ comparative advertising campaigns.

Large Dutch opticians chain

Our trustable firm for IP related work in the Netherlands. Smart, realistic and efficient litigators with cross border operating capacity.


To us, Hoogenraad & Haak equals a personal approach, high quality advice and very fast service - all pro bono.

Ranked in Europe Chambers 2016 The legal 500

21 April 2017 | Hoogenraad & Haak ranked in Chambers and Legal 500

In April the most important rankings for lawyers and law firms were published: Chambers and Legal 500. Chambers and Legal 500 research the legal market in detail and gauge the opinions of clients and colleagues. Only the best... - Read more

27 March 2017 | Auction website does not violate the Dutch Licensing and Catering Act

It’s a well-known fact that for a vast range of products, consumers nowadays like to shop online. This applies to alcoholic beverages as well. Reason enough for the Vereniging SlijtersUnie (a Dutch association which serves the interests of liquor... - Read more

23 March 2017 | Publication in EFFL 1/2017 - The Dutch Go Digital

The year 2017 started with some new and interesting developments in the Netherlands. An old voluntary food labelling scheme is about to be banned and clears the path to a new digital era. More than a decade ago, the Dutch food industry (and not only... - Read more

22 March 2017 | Witches, white women and magic spells

The product Heks’nkaas (literally translated: witches’ cheese, best described: a herb cream spread for bread) continues occupying the minds in the Dutch IP circles. In 2015 Levola, the producer of Heks’nkaas, started legal proceedings on... - Read more