Apple puts a stop to the eiPott
19 August 2010
30 seconds RECTIFICATION ON TV by Tele2
13 August 2010
Wakker Dier may continue broadcasting its radio commercial against the C1000
04 August 2010
No pictures please
26 July 2010
EU Report on Customs Enforcement
21 July 2010
Ziggo does not have to block The Pirate Bay
14 July 2010
ECJ: Additional rules for brand AdWords
08 July 2010
One year free electricity: not for everyone!
29 June 2010
top level domain .xxx for adult content
24 June 2010
Advertising law + intellectual property NEWS 2010-02
22 June 2010
Balloons are more dangerous than you think! | Hoogenraad & Haak advocaten
17 June 2010
New green EU-logo for organic products
04 June 2010
Mandatory warning for food colours in sweets
27 May 2010
Board of Appeal upholds cancellarion Crocs RCD
26 May 2010
Chambers Europe recommends Hoogenraad & Haak
25 May 2010
GeenStijl: Broad interpretation of press exception
20 May 2010
The flash regulation: acquire permission first
06 May 2010
The song remains the same: no entitlement to SENA-monies for studio producer
29 April 2010
Not satisfied: no delivery costs!
23 April 2010
Infringement? Trademark owner has many tools.
10 April 2010
Advertising Code Commission: no trademark and copyright issues anymore!
10 April 2010
Advertising Code Commission: no trademark and copyright issues anymore!
26 March 2010
Hoogenraad & Haak increases its team
23 March 2010
ECJ Adword case: Louis Vuitton loses case from Google
17 March 2010
Not 16? Not a drop
05 March 2010
EFSA again rejects a lot of health claims
25 February 2010
A less good defence: "I did'n know that IP right"
24 February 2010
Fatboy, the Original?
13 February 2010
The end of cookie-advertising on day nurseries
04 February 2010
Dutch Consumers' Association loses in summary proceedings against T-Mobile and Vodafone.
27 January 2010
Is the use of a CTM in only one member state enough?
22 January 2010
Buma/Stemra: sink or swim
21 January 2010
Slogans can be a trademark after all!
15 January 2010
Not paying the SRC- contribution? Advertisers on black list
07 January 2010
Not 16? Not a drop
24 December 2009
Miffy now has its line after all
17 December 2009
Zero communication costs for promotional game of chance
14 December 2009
Advertising law + intellectual property NEWS 04/2009
12 December 2009
Advertising Congress 2009: broader definition of advertising
11 December 2009
.eu domain names: also in Chinese and Greek
19 November 2009
Swinglevend II: Referring to 'an expert' is also not permitted
16 November 2009
What 'virtual' reality?
02 November 2009
Calcium and vitamin D for bone growth kids!
28 October 2009
Jackpot € 27,5 million will fall guaranteed = not misleading
22 October 2009
Artisanal supermarket bread not misleading
15 October 2009
EFSA strict on article 13.1 ‘general function’ claims!
06 October 2009
Low threshold for CTMs to gain a reputation
02 October 2009
Stricter rules CO2 fuel consumption since 1 October 2009!
01 October 2009
No more ringtones and branded sports equipment for alcohol advertising
22 September 2009
AdWord use of trademarks not infringing, Google not liable
18 September 2009
Socialist Party sends unwanted advertising material
08 September 2009
No Dutch ban on advertisement for sweets
06 September 2009
Are LEGO blocks protected in the Netherlands?
26 August 2009
Mininova ordered to remove bit torrents
21 August 2009
The Elwood rules
11 August 2009
KPN and Getronics oppose against abuse
06 August 2009
Increased control by VWA for compliance with Nutitrion claims!
31 July 2009
Who has the rights on the campaign posters of Obama?
24 July 2009
Just-Eat: no tradename nevertheless unlawful!
17 July 2009
Swinglevend article '12 cents per day' = advertising
09 July 2009
No brand protection for BOUNTY bar
03 July 2009
Copyrights belong to client?
20 June 2009
L'Oréal/Bellure: new rules for marks with a repute
18 June 2009
NUCLEAR ENERGY IS NOT ‘CLEAN ENERGY’
11 June 2009
Trademark owners: register with Facebook!
05 June 2009
Thou shallt not spam
23 May 2009
Sapph lingerie ‘Less Dress to impress’ is allowed
28 April 2009
British anti-domestic violence ad too brutal to be shown
24 April 2009
Sarkozy, do not complain!
15 April 2009
Fraude Chamber of Commerce stopped
09 April 2009
2 new advertising codes since 1 April 2009
01 April 2009
Caution: Borrowing money costs money
28 March 2009
Organic coloured Easter eggs
20 March 2009
CROCS under fire: Makro sells 'Clogs'
16 March 2009
A snowstorm of Nijntjes
05 March 2009
Dutch Advertising Code Committee: “Nuclear energy is not clean”
23 February 2009
MPC4 advertorial = advertisement (life without pain)
13 February 2009
Dedicated search engine infringes database rights
16 January 2009
Stunting with Björn Borg boxer shorts
30 December 2008
Dutch Senate passes new Media Act
19 December 2008
Starting January 1st: no more alcohol commercials between 6.00 am and 9.00 pm
15 December 2008
PepsiCo wins summary proceedings against G-Star
12 December 2008
Tell-a-friend permitted under conditions
01 December 2008
No absolute protection for famous marks
17 November 2008
Final Sale and 'the bottom line'
17 October 2008
LIEF! distinctive for children and baby clothes
03 October 2008
Johma free-range egg salad: What's in a name?
12 September 2008
Quit drinkers? Snow Beer is coming!
22 August 2008
This parody was not allowed. Justified or not?
30 June 2008
Are comments of buzzers commercial communications?
26 June 2008
Website liable for 'user generated content'?
19 June 2008
New Advertising Code for Alcoholic beverages from 1 July 2008
15 June 2008
O2: No trademark action against comparitive advertising!
11 April 2008
Official opening Hoogenraad & Haak advocaten
03 April 2008
Antispam rules could block news
06 March 2008
New .nl dispute rules give rise to questions
25 February 2008
New Commercial Code: deception and dishonest trade
24 February 2008
Wilders, Marlboro and the International Socialists
15 February 2008
Comparative advertising: more use of trade marks?
29 January 2008
Chasing illegal downloaders more difficult
21 January 2008
Numerical .nl domain names also possible
14 December 2007
Ebba Hoogenraad chairs Advertising Congress
03 December 2007
Hoogenraad & Haak advocaten in Emerald House
24 September 2007
New niche firm advertising + intellectual property
ADVERTISING CONGRESS 2009: BROADER DEFINITION OF ADVERTISING
At the annual National Advertising Law Conference 2009, chaired by Ebba Hoogenraad, it was announced that a new, broader definition for advertising will apply in the Dutch Advertising Code. It will also take into account the new technologies. A change is proposed that advertising can also cover non-public announcements to encourage sales. Current procedure that the advertising statement should be made in public, was part of the definition up until now. Under the new definition - still a draft - a one-to-one statement or an e-mail to a single person with a promotional objective for a product or service will be subjected to the Dutch Advertising Code. This will entail very far-reaching changes. The final word is not spoken on this matter! The changes will take effect in January 2010.
Ebba Hoogenraad speeched at the conference about actual decisions on the threshold between advertising and information. Also the questions was raised - and solutions given – about the disclaimer "Loaning money, costs money".
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post PO Box 76780 1070 KB Amsterdam e info@hoogenhaak.nl f +31 (0)20 - 305 3069 chamber of commerce 34314579 |
ADVERTISING CONGRESS 2009: BROADER DEFINITION OF ADVERTISING
At the annual National Advertising Law Conference 2009, chaired by Ebba Hoogenraad, it was announced that a new, broader definition for advertising will apply in the Dutch Advertising Code. It will also take into account the new technologies. A change is proposed that advertising can also cover non-public announcements to encourage sales. Current procedure that the advertising statement should be made in public, was part of the definition up until now. Under the new definition - still a draft - a one-to-one statement or an e-mail to a single person with a promotional objective for a product or service will be subjected to the Dutch Advertising Code. This will entail very far-reaching changes. The final word is not spoken on this matter! The changes will take effect in January 2010.
Ebba Hoogenraad speeched at the conference about actual decisions on the threshold between advertising and information. Also the questions was raised - and solutions given – about the disclaimer "Loaning money, costs money".