Hoogenraad & Haak is a good and reputable firm. Especially Ebba, with whom we work on a regular basis, is an excellent sparring partner in her field of expertise.

Heineken

Much-acclaimed boutique Hoogenraad & Haak stands out for its insight in the advertising space.

WTR 1000 (2016)

Excellent track record for soft IP advice, covering trade marks, copyright and advertising issues. Experienced in advising across a range of sectors, including fashion, food and retail.

Chambers Europe 2015

Very accessible, excellent advisors. They walk the extra mile in protecting our trademarks and designs.

Coerceo company

Hoogenraad & Haak counsel us efficiently and effectively – absolutely star-worthy.

Alliance Gastronomique

High quality, high speed of service and very pleasant to work with. The only law firm we go to.

Alfred

The firm’s expertise on advertising law and (promotional) games of chance is outstanding. They always respond rapidly and thoroughly.

Nationale Postcode Loterij

Our advertising law team for many years now. Always high quality. Always quick and clear advice. Creative solutions with a personal touch.

TBWA\

My advice: whenever you feel insecure about the consequences things may have - check out Hoogenraad & Haak first. Believe me, they know what they are talking about. Make sure you never regret not having checked.

Lemz

"The lawyers are open, flexible and easy to communicate with, which is important in our business where you have to act fast."

Chambers Europe 2014

A reliable partner for many years, whose up to date legal knowledge and network perfectly fit our (inter)national marketing communication activities.

The Flower Council of Holland

They effectively considered our problem to be their problem. Their commitment, drive and the creative solutions they came up with resulted in maximum success.

EVA Optic

Highly recommended for any case that requires an understanding of business, legal and strategic considerations.

UFA Film und Fernseh GmbH (a subsidiary of RTL Group)

They do not only analyse issues well but also suggest creative solutions. Their high quality and clear advice is always quickly delivered.

Yakult

Lawyers I can always rely on, quickly understand the commercial aspects and always very creative in solving. A big plus for me is that I can link them directly with the business, which means they are very practicable, easy to communicate with and quick.

Thomas Cook

The lawyers here are “down to earth, approachable and lively”, and “handle demanding clients superbly, all while working to tight deadlines and delivering to a high standard - without charging the earth”.

WTR 1000 (2015)

Our trusted advisor on advertising matters. High quality, personable and pro-active assistance.

easyJet

The pre-eminent firm in the Netherlands for advertising law.

Chambers Europe 2013

Great expertise in both advertising and trade mark law. Very quick and effective in dealing with competitors’ comparative advertising campaigns.

Large Dutch opticians chain

Our trustable firm for IP related work in the Netherlands. Smart, realistic and efficient litigators with cross border operating capacity.

Camper

To us, Hoogenraad & Haak equals a personal approach, high quality advice and very fast service - all pro bono.

dance4life
News

News

10 December 2018 | © Artificial Intelligence?

When ‘Edmond de Belamy’ was auctioned by Christie’s in October, nobody asked whether copyright can rest on a portrait made by an algorithm. The main question at the auction was how much the portrait would be worth,... | Read more

30 November 2018 | #WINNING – Sarah Arayess wins the Wim Mak BMM Award

Great news! Our colleague Sarah Arayess was awarded the Wim Mak BMM Award today. Sarah receives this prestigious recognition for her article on food law and trade marks .   The Wim Mak BMM Award was established by the Benelux... | Read more

30 November 2018 | On copyright without flavour

When you sit in a restaurant, you're surrounded by copyright protected works: the art on the walls, the restaurant's logo on the menu and in some cases even the dining tables and chairs. But what's the situation with... | Read more

29 November 2018 | Food choice logos under full development

Do you remember them? The blue and green tick marks on food packaging. These symbols have been in use since 2006 to help consumers choose healthier products. The party was over after 10 years: the tick marks were about to disappear... | Read more

29 November 2018 | Don't use a brand as a generic name

Shall we take an Uber (taxi)? That celebrity definitely used Botox (a toxin to treat facial wrinkles from Allergan Inc)! I gave my daughter a Barbie for her birthday (doll). It's so easy for these terms to creep in. You come up with... | Read more

28 November 2018 | Mathijs Peijnenburg promoted to advocaat

Following a successful student internship at our office, Mathijs Peijnenburg has stayed on as a legal assistant with Hoogenraad & Haak. He has quickly made himself indispensable in that position. Mathijs will continue his career as... | Read more

28 November 2018 | Making the earth happier…

A brochure for a sustainable solar boiler contains an environmental claim. In summertime, the solar panels heat the solar boiler. For the winter months, a log fire helps to heat the water in the solar boiler, reducing gas... | Read more

27 November 2018 | NEWS 2018-04

Our latest  NEWS  has just been published! An easy-to-read overview of developments in advertising law, intellectual property and food law in the Netherlands and Europe. This time the NEWS is about: •  Mathijs... | Read more

14 November 2018 | No copyright protection for chocolate sticks and curls

Chocolate is available in all shapes and sizes: from ‘zeebanket’ (typical Dutch chocolates in the shape of shells) to chocolate letters during Sinterklaas (a ‘saint’ that brings presents to children in the... | Read more

14 November 2018 | Menarini v Biofarma: high level of attention to trademark for painkillers

In trademark law, the public's level of attention is often critical. For instance, when buying luxury products (cars or watches, say), the public generally pays more attention than when making everyday purchases in a supermarket... | Read more