Hoogenraad & Haak is a good and reputable firm. Especially Ebba, with whom we work on a regular basis, is an excellent sparring partner in her field of expertise.


Much-acclaimed boutique Hoogenraad & Haak stands out for its insight in the advertising space.

WTR 1000 (2016)

Excellent track record for soft IP advice, covering trade marks, copyright and advertising issues. Experienced in advising across a range of sectors, including fashion, food and retail.

Chambers Europe 2015

Very accessible, excellent advisors. They walk the extra mile in protecting our trademarks and designs.

Coerceo company

Hoogenraad & Haak counsel us efficiently and effectively – absolutely star-worthy.

Alliance Gastronomique

High quality, high speed of service and very pleasant to work with. The only law firm we go to.


The firm’s expertise on advertising law and (promotional) games of chance is outstanding. They always respond rapidly and thoroughly.

Nationale Postcode Loterij

Our advertising law team for many years now. Always high quality. Always quick and clear advice. Creative solutions with a personal touch.


My advice: whenever you feel insecure about the consequences things may have - check out Hoogenraad & Haak first. Believe me, they know what they are talking about. Make sure you never regret not having checked.

Havas Lemz

"The lawyers are open, flexible and easy to communicate with, which is important in our business where you have to act fast."

Chambers Europe 2014

A reliable partner for many years, whose up to date legal knowledge and network perfectly fit our (inter)national marketing communication activities.

Bloemenbureau Holland

They effectively considered our problem to be their problem. Their commitment, drive and the creative solutions they came up with resulted in maximum success.

EVA Optic

Highly recommended for any case that requires an understanding of business, legal and strategic considerations.

UFA Film und Fernseh GmbH (dochter van RTL Group)

They do not only analyse issues well but also suggest creative solutions. Their high quality and clear advice is always quickly delivered.


Lawyers I can always rely on, quickly understand the commercial aspects and always very creative in solving. A big plus for me is that I can link them directly with the business, which means they are very practicable, easy to communicate with and quick.

Thomas Cook

The lawyers here are “down to earth, approachable and lively”, and “handle demanding clients superbly, all while working to tight deadlines and delivering to a high standard - without charging the earth”.

WTR 1000 (2015)

Our trusted advisor on advertising matters. High quality, personable and pro-active assistance.


The pre-eminent firm in the Netherlands for advertising law.

Chambers Europe 2013

Great expertise in both advertising and trade mark law. Very quick and effective in dealing with competitors’ comparative advertising campaigns.

Grote Nederlandse optiekketen

Our trustable firm for IP related work in the Netherlands. Smart, realistic and efficient litigators with cross border operating capacity.


To us, Hoogenraad & Haak equals a personal approach, high quality advice and very fast service - all pro bono.


Publicaties van Maarten Haak

19 juli 2018: Noot bij HvJ 6 december 2017 - Coty (C-230/16) - marktplaatsverbod toegestaan? Lees
Berichten IE 2018/14 door Maarten Haak en Martijn van de Hel
30 november 2017: Noot bij HR All Round/Simstars - ruime beoordelingsvrijheid verwarringsgevaar
Berichten IE 2017/23 door Maarten Haak
18 april 2017: Noot bij HvJ GS Media/Sanoma: oppassen met bedrijfsmatig linken Lees
NtER april 2017/2 door Maarten Haak en Moïra Truijens
5 december 2016: ECJ decision on hyperlinks to illegal content after image leak Lees
World Trademark Review, 3 November 2016 door Maarten Haak en Moïra Truijens
18 januari 2016: Noot bij HvJEU Iron&Smith/Unilever - Een bekend EU-merk in gebied waar het feitelijk niet bekend is Lees
Berichten IE 2015/60 door Maarten Haak
15 maart 2015: Noot bij HvJEU Hauck/Stokke: Het vormmerk - aard en wezenlijke waarde van de waar Lees
Berichten IE 2015/11 door Maarten Haak
12 februari 2015: Interview Maarten Haak en Daan van Eek Lees
Fiat Justitia, jaargang 27 nr 1 januari 2015 door Maarten Haak
10 september 2014: Beschrijvende domeinnamen en verwarringsgevaar, noot Artiestenverloningen.nl/Artiestenverloning.nl Lees
Berichten IE, juli/augustus 2014 door Maarten Haak
15 januari 2013: IE-rechten en uitingsvrijheid: naar een fair balance Lees
BMM Bulletin 2013, nummer 1, door Maarten Haak en Josine van den Berg
5 september 2012: Trademarks in the Netherlands (2013) Lees
Getting The Deal Through - Trademarks 2013 door Maarten Haak
11 juni 2012: Retailrecht - Verpakkingen: niet alles is te beschermen Lees
RetailTrends nr 6, juni 2012 door Maarten Haak
5 januari 2012: Trademarks in the Netherlands Lees
Getting The Deal Through 2012 door Maarten Haak
2 januari 2012: Handhaving van gemeenschapsmerken en -modellen: territoriale beperkingen? Lees
BMM Bulletin 3/2011 door Maarten Haak
18 november 2011: Dagvoorzitter BMM Najaarsvergadering Lees
Beneluxvereniging voor Merken- en Modellenrecht door Maarten Haak
15 augustus 2011: De Natuurhoeve wins packaging case against Frieslandcampina Lees
GlobalLawExperts Newsletter August 2011 door Maarten Haak
7 april 2011: Merken en AdWords Lees
Lex Lumen cursus "IE in de online wereld" door Maarten Haak
23 december 2010: Expert commentaar bij special over het merk CHICK ON A MISSION Lees
Textilia door Maarten Haak
15 oktober 2010: Getting the Deal Through - Trademarks 2011 Lees
Reproduced with permission from Law Business Research door Maarten Haak en contributing editors Stuart J Sinder and Michelle Mancino Marsh
16 september 2010: Do's & don'ts Google AdWords Lees
Retailtrends September 2010 door Maarten Haak
25 maart 2010: Google schendt merkenrecht niet Lees
Interview in De Volkskrant door Maarten Haak en Wouter Keuning
24 maart 2010: Louis Vuitton verliest rechtszaak van Google Lees
Textilia door Maarten Haak
23 maart 2010: Interview BNR Nieuwsradio over Google - Adwords Lees
BNR Nieuwsradio door Maarten Haak
14 december 2009: Bekende merken zijn beter beschermd Lees
RetailTrends door Maarten Haak
28 februari 2009: Ads, Marks and avoiding trouble - round table discussion Lees
World Trademark Review, nr. 17 door Maarten Haak