Hoogenraad & Haak is a good and reputable firm. Especially Ebba, with whom we work on a regular basis, is an excellent sparring partner in her field of expertise.


Much-acclaimed boutique Hoogenraad & Haak stands out for its insight in the advertising space.

WTR 1000 (2016)

Excellent track record for soft IP advice, covering trade marks, copyright and advertising issues. Experienced in advising across a range of sectors, including fashion, food and retail.

Chambers Europe 2015

Very accessible, excellent advisors. They walk the extra mile in protecting our trademarks and designs.

Coerceo company

Hoogenraad & Haak counsel us efficiently and effectively – absolutely star-worthy.

Alliance Gastronomique

High quality, high speed of service and very pleasant to work with. The only law firm we go to.


The firm’s expertise on advertising law and (promotional) games of chance is outstanding. They always respond rapidly and thoroughly.

Nationale Postcode Loterij

Our advertising law team for many years now. Always high quality. Always quick and clear advice. Creative solutions with a personal touch.


My advice: whenever you feel insecure about the consequences things may have - check out Hoogenraad & Haak first. Believe me, they know what they are talking about. Make sure you never regret not having checked.


"The lawyers are open, flexible and easy to communicate with, which is important in our business where you have to act fast."

Chambers Europe 2014

A reliable partner for many years, whose up to date legal knowledge and network perfectly fit our (inter)national marketing communication activities.

The Flower Council of Holland

They effectively considered our problem to be their problem. Their commitment, drive and the creative solutions they came up with resulted in maximum success.

EVA Optic

Highly recommended for any case that requires an understanding of business, legal and strategic considerations.

UFA Film und Fernseh GmbH (a subsidiary of RTL Group)

They do not only analyse issues well but also suggest creative solutions. Their high quality and clear advice is always quickly delivered.


Lawyers I can always rely on, quickly understand the commercial aspects and always very creative in solving. A big plus for me is that I can link them directly with the business, which means they are very practicable, easy to communicate with and quick.

Thomas Cook

The lawyers here are “down to earth, approachable and lively”, and “handle demanding clients superbly, all while working to tight deadlines and delivering to a high standard - without charging the earth”.

WTR 1000 (2015)

Our trusted advisor on advertising matters. High quality, personable and pro-active assistance.


The pre-eminent firm in the Netherlands for advertising law.

Chambers Europe 2013

Great expertise in both advertising and trade mark law. Very quick and effective in dealing with competitors’ comparative advertising campaigns.

Large Dutch opticians chain

Our trustable firm for IP related work in the Netherlands. Smart, realistic and efficient litigators with cross border operating capacity.


To us, Hoogenraad & Haak equals a personal approach, high quality advice and very fast service - all pro bono.



14 June 2018: World Trademark Review: 3D Kit Kat mark: advocate general delivers further blow to Nestlé Read
World Trademark Review by Moïra Truijens and Fleur Jeukens
2 May 2018: World Trademark Review: ECJ decides on essential function of a collective EU mark Read
World Trademark Review by Fleur Jeukens
12 March 2018: Country Report: Alpro's Dairy Alternatives Read
European Food and Feed Law 2018, nr. 1, p. 55 by Fleur Jeukens
8 February 2018: World Trademark Review Daily: adidas wins latest dispute against H&M in Hague Court Read
WTR, 8 January 2018 by Moïra Truijens and Fleur Jeukens
30 November 2017: Case note on Dutch Supreme Court in All Round/Simstars on slavish imitation
IP Journal (Berichten IE) 2017/23 (in Dutch) by Maarten Haak
18 April 2017: Case note on CJEU GS Media/Sanoma - watch out with commercial linking
Dutch Review on European Law 2017/2 (in Dutch) by Maarten Haak
6 March 2017: 10 jaar volledige proceskostenveroordelingen – how about it? Read
Overview article (in Dutch) on procedural costs 10 years after implementing Enforcement Directive by Moïra Truijens
20 February 2017: WTR Daily: The battle of Porsche vs. P@RSCHE Read
by Moïra Truijens
5 December 2016: ECJ decision on hyperlinks to illegal content after image leak Read
World Trademark Review, WTR Daily November 03 2016 by Maarten Haak and Moïra Truijens
24 October 2016: Country Report: Dutch Interpetations of "Teekanne" and Related Topics Read
European Food and Feed Law 2016, no. 5, p. 433 by Ebba Hoogenraad
27 June 2016: Country Report: Unsafe Foods in the Netherlands: strict rules on notification Read
by Ebba Hoogenraad
22 June 2016: Dutch and German application of the UCP Directive on competing businesses Read
GRUR 6/2016 by and Ilja Czernik
18 May 2016: Country Report: News Flash from The Netherlands Read
European Food and Feed Law 2016, nr. 2, p. 155 by Ebba Hoogenraad
3 March 2016: Country Report: Health Claims for Botanicals: 'On Hold', yet Forbidden? Read
by Ebba Hoogenraad
30 December 2015: Country Report: The Dutch Advertising Code Committee: a force to reckon with Read
European Food and Feed Law 2015, no. 6, p. 456 by Ebba Hoogenraad
30 December 2015: Case note CJEU Iron & Smith/Unilever - EUTM with a reputation where reputation lacks in practice
IP Journal (Berichten IE) 2015/60 (in Dutch) by Maarten Haak
5 October 2015: GALA: Dutch court orders pan-European injunction based solely on unlawful comparative advertising Read
by Ebba Hoogenraad
7 August 2015: Country Report: A Storm in a Teacup or Dark Clouds on the Horizon Read
European Food and Feed Law 2015, no. 4, p. 315 by Ebba Hoogenraad
8 June 2015: Fighting Back Against Misleading Competitor Advertising Read
International In-house Counsel Journal, Vol. 8, No. 31, Spring 2015, 1 by Daniël Haije
15 March 2015: Cae note on CJEU Hauck/Stokke - 3D Trademarks. Nature and substantial value of the goods Read
IP Journal (Berichten IE) 2015/11 (in Dutch) by Maarten Haak
8 March 2015: AIPPI - Question Q240 - Exhaustion Issues in copyright law Read
by Moïra Truijens and e.a.
18 December 2014: GALA: Animal welfare claims for meat products: rulings of the Dutch Advertising Code Committee Read
by Bram Duivenvoorde
25 November 2014: Case note: Hof van Justitie 3 april 2014, Zaak C-515/12 (4finance) Read
Tijdschrift voor Consumentenrecht & Handelspraktijken, Issue 5 (2014) (in Dutch) by Bram Duivenvoorde
16 October 2014: Top-class Sport and Alcohol-free Beer: A Tasteful Combination in Advertising Read
EFFL Volume 9, Number 5 2014 by Ebba Hoogenraad
10 September 2014: Descriptive domain names & confusion, comment Artiestenverloningen.nl/Artiestenverloning.nl (Dutch) Read
Dutch Legal IP Review 'Berichten IE' 2014-7/8 by Maarten Haak
15 August 2014: Case note HvJ 19 december 2013, Zaak C-281/12 (Trento Sviluppo) Read
Tijdschrift voor Consumentenrecht & Handelspraktijken, aflevering 4, augustus 2014 (in Dutch) by Bram Duivenvoorde
14 July 2014: Case note: ECJ 19 December 2013, Case C-281/12 (Trento Sviluppo) Read
Droit de la Consommation / Consumentenrecht (DCCR), Issue 104 (2014) by Bram Duivenvoorde
3 July 2014: PhD thesis: The Consumer Benchmarks in the Unfair Commercial Practices Directive Read
by Bram Duivenvoorde
29 April 2014: Case note: Rb. R'dam 23 mei 2013, ECLI:NL:RBROT:2013:CA0879 (Goltex/Autoriteit Consument & Markt) Read
Tijdschrift voor Consumentenrecht & Handelspraktijken, Issue 2, April 2014 (in Dutch) by Bram Duivenvoorde
19 December 2013: Conference report: The Future of Collective Redress Read
Tijdschrift voor Consumentenrecht & Handelspraktijken, Issue 6 (2013) by Bram Duivenvoorde
1 November 2013: De Gemiddelde Consument als Standaard bij Misleiding Read
Capita Civilologie (red: W. Van Boom, I. Giesen en A. Verheij) by Bram Duivenvoorde
2 September 2013: Healthy Choice Logo Approved in the Netherlands Read
EFFL 4, 2013, Volume 8, Country Reports by Ebba Hoogenraad
22 August 2013: Book review: I. Ramsay, Consumer Law and Policy (3e druk) Read
Tijdschrift voor Consumentenrecht & Handelspraktijken, Issue 4 (2013) by Bram Duivenvoorde
14 August 2013: Case note: RCC CVB T-Mobile - Onbeperkt alles Read
Tijdschrift voor Consumentenrecht & Handelspraktijken, Issue 4 (2013) by Bram Duivenvoorde
14 July 2013: The Protection of Vulnerable Groups under the Unfair Commercial Practices Directive Read
Zeitschrift für Europäisches Unternehmens- und Verbraucherrecht (EUVR) by Bram Duivenvoorde
14 April 2013: Case note: ECJ 18 October 2012, Zaak C-428-11 (Purely Creative) Read
Tijdschrift voor Consumentenrecht & Handelspraktijken, Aflevering 2 (2013) by Bram Duivenvoorde
5 April 2013: Relevant public for determining the degree of recognition of famous marks, well-known marks Read
AIPPI report Q234 (NL), 5 April 2013 by Moïra Truijens and et al.
28 February 2013: Foodstuffs versus Food Supplements: Two Health Claim Systems? Read
EFFL 1, 2013, Country Reports by Ebba Hoogenraad
15 February 2013: Court rules that Samsung tablets do not infringe Apples Community design Read
World Trademark Review, 15 February 2013 by Moïra Truijens
15 January 2013: IP Rights And Freedom Of Speech: To A Fair Balance ( in Dutch language) Read
BMM by Maarten Haak and Josine van den Berg, Lawyer at Klos Morel Vos & Schaap
28 November 2012: The Claim List in Dutch pratice: Anticipation and alternative wordings Read
EFFL Country Report 5 - 2012 by Ebba Hoogenraad
5 September 2012: Trademarks in the Netherlands (2013) Read
Getting The Deal Through - Trademarks 2013 by Maarten Haak
18 July 2012: Ten years of General Food Law in The Netherlands Read
EFFL Review, Volume 7, No. 3, 2012, p.149 by Ebba Hoogenraad
14 June 2012: Congresverslag: Consumer Law: the First Fifty Years Read
Tijdschrift voor Consumentenrecht & Handelspraktijken, Issue 3 (2012) by Bram Duivenvoorde
21 May 2012: Food and Product Watchdogs
EFFL Review Volume 7, No. 2, 2012 by Ebba Hoogenraad
15 May 2012: The interplay between design and copyright protection for industrial products Read
AIPPI report Q231 (NL), 15 May 2012 by Moïra Truijens and et al.
1 December 2011: Trademarks in the Netherlands Read
Getting The Deal Through 2012 by Maarten Haak
18 November 2011: Chair of the autumn meeting Read
Benelux Association for Trademarks and Designs by Maarten Haak
15 August 2011: De Natuurhoeve wins packaging case against Frieslandcampina Read
GlobalLawExperts Newsletter August 2011 by Maarten Haak
14 June 2011: Purely Creative - over oneerlijke handelspraktijken in het Verenigd Koninkrijk Read
Tijdschrift voor Consumentenrecht & Handelspraktijken, Issue 3 (2011) by Bram Duivenvoorde
26 May 2011: The patentability criteria for inventive step non-obviousness Read
AIPPI report Q217, 26 May 2011 by Moïra Truijens and et al.
7 April 2011: Trademarks and AdWords Read
Lex Lumen workshop: "IP in the online world" by Maarten Haak
1 February 2011: The essential guide to taking on counterfeiting
World Trademark Review no 19 by
15 October 2010: Getting the Deal Through - Trademarks 2011 Read
Reproduced with permission from Law Business Research by Maarten Haak and contributing editors Stuart J Sinder and Michelle Mancino Marsh
14 September 2010: Consument of handelend in de uitoefening van beroep of bedrijf? Read
Tijdschrift voor Consumentenrecht & Handelsprakijken, Issue 4 (2010) by Bram Duivenvoorde
14 September 2010: Conference report: Jubileumsymposium TvC - Oneerlijke Handelspraktijken Read
Tijdschrift voor Consumentenrecht & Handelspraktijken by Bram Duivenvoorde
14 June 2010: De Gemiddelde Consument als Rationele Actor Read
Weekblad voor Privaatrecht, Notariaat en Registratie (WPNR) by Bram Duivenvoorde
24 March 2010: ECJ Adword case: Louis Vuitton loses case from Google Read
Textilia forum for the fashion industry by Maarten Haak
23 March 2010: Interview BNR Newsradio about Google - Adwords Read
BNR Newradio by Maarten Haak
12 January 2009: Ads, Marks and avoiding trouble - round table discussion Read
World Trademark Review, no. 17 by Ebba Hoogenraad
1 January 2009: Recourse and direct action in the Netherlands: a Dutch treat (with E.H. Hondius) Read
European Perspectives on Producer's Liability (eds: M. Ebers, A. Janssen & O. Meyer) by Bram Duivenvoorde