Hoogenraad & Haak is a good and reputable firm. Especially Ebba, with whom we work on a regular basis, is an excellent sparring partner in her field of expertise.


Much-acclaimed boutique Hoogenraad & Haak stands out for its insight in the advertising space.

WTR 1000 (2016)

Excellent track record for soft IP advice, covering trade marks, copyright and advertising issues. Experienced in advising across a range of sectors, including fashion, food and retail.

Chambers Europe 2015

Very accessible, excellent advisors. They walk the extra mile in protecting our trademarks and designs.

Coerceo company

Hoogenraad & Haak counsel us efficiently and effectively – absolutely star-worthy.

Alliance Gastronomique

High quality, high speed of service and very pleasant to work with. The only law firm we go to.


The firm’s expertise on advertising law and (promotional) games of chance is outstanding. They always respond rapidly and thoroughly.

Nationale Postcode Loterij

Our advertising law team for many years now. Always high quality. Always quick and clear advice. Creative solutions with a personal touch.


My advice: whenever you feel insecure about the consequences things may have - check out Hoogenraad & Haak first. Believe me, they know what they are talking about. Make sure you never regret not having checked.


"The lawyers are open, flexible and easy to communicate with, which is important in our business where you have to act fast."

Chambers Europe 2014

A reliable partner for many years, whose up to date legal knowledge and network perfectly fit our (inter)national marketing communication activities.

The Flower Council of Holland

They effectively considered our problem to be their problem. Their commitment, drive and the creative solutions they came up with resulted in maximum success.

EVA Optic

Highly recommended for any case that requires an understanding of business, legal and strategic considerations.

UFA Film und Fernseh GmbH (a subsidiary of RTL Group)

They do not only analyse issues well but also suggest creative solutions. Their high quality and clear advice is always quickly delivered.


Lawyers I can always rely on, quickly understand the commercial aspects and always very creative in solving. A big plus for me is that I can link them directly with the business, which means they are very practicable, easy to communicate with and quick.

Thomas Cook

The lawyers here are “down to earth, approachable and lively”, and “handle demanding clients superbly, all while working to tight deadlines and delivering to a high standard - without charging the earth”.

WTR 1000 (2015)

Our trusted advisor on advertising matters. High quality, personable and pro-active assistance.


The pre-eminent firm in the Netherlands for advertising law.

Chambers Europe 2013

Great expertise in both advertising and trade mark law. Very quick and effective in dealing with competitors’ comparative advertising campaigns.

Large Dutch opticians chain

Our trustable firm for IP related work in the Netherlands. Smart, realistic and efficient litigators with cross border operating capacity.


To us, Hoogenraad & Haak equals a personal approach, high quality advice and very fast service - all pro bono.

Practice Areas

Practice areas

Hoogenraad & Haak is an independent boutique law firm in Amsterdam. The firm has a clear focus on four areas: advertising, intellectual property, health beauty & food and media & entertainment. The firm and our lawyers are recommended by independent publishers such as Legal 500, Chambers, Best Lawyers and World Trademark Review. Corporate INTL has named our firm Advertising Law Firm of the Year from 2010 onwards.

Our clients
We counsel international and domestic corporate clients. Our clients mainly operate in the advertising, food, retail, fashion, entertainment and design industries. Chambers (2016) client comments: "It's a great firm of lawyers with in-depth legal knowledge, who challenge each other to keep improving. Great service in getting back to you quickly, while providing high-quality analysis, followed by pragmatic solutions" and "It's a firm with very accessible lawyers with a high level of expertise, who can translate their IP law knowledge to our business with hands-on advice with which we can work."

Why our clients work with us
We are proactive and thorough litigators and advisors, who think along with legal profundity and with human understanding. The firm is known for its excellent and commercially sound approach, while our rates are competitive. Our motto is to present a creative solution at an early stage: How can it be done? We litigate at the highest level, without losing sight of practical interests. Hoogenraad & Haak is a trusted and reliable partner delivering top-notch certified quality. Last but not least: our clients enjoy working with us.