Hoogenraad & Haak is a good and reputable firm. Especially Ebba, with whom we work on a regular basis, is an excellent sparring partner in her field of expertise.


Much-acclaimed boutique Hoogenraad & Haak stands out for its insight in the advertising space.

WTR 1000 (2016)

Excellent track record for soft IP advice, covering trade marks, copyright and advertising issues. Experienced in advising across a range of sectors, including fashion, food and retail.

Chambers Europe 2015

Very accessible, excellent advisors. They walk the extra mile in protecting our trademarks and designs.

Coerceo company

Hoogenraad & Haak counsel us efficiently and effectively – absolutely star-worthy.

Alliance Gastronomique

High quality, high speed of service and very pleasant to work with. The only law firm we go to.


The firm’s expertise on advertising law and (promotional) games of chance is outstanding. They always respond rapidly and thoroughly.

Nationale Postcode Loterij

Our advertising law team for many years now. Always high quality. Always quick and clear advice. Creative solutions with a personal touch.


My advice: whenever you feel insecure about the consequences things may have - check out Hoogenraad & Haak first. Believe me, they know what they are talking about. Make sure you never regret not having checked.

Havas Lemz

"The lawyers are open, flexible and easy to communicate with, which is important in our business where you have to act fast."

Chambers Europe 2014

A reliable partner for many years, whose up to date legal knowledge and network perfectly fit our (inter)national marketing communication activities.

Bloemenbureau Holland

They effectively considered our problem to be their problem. Their commitment, drive and the creative solutions they came up with resulted in maximum success.

EVA Optic

Highly recommended for any case that requires an understanding of business, legal and strategic considerations.

UFA Film und Fernseh GmbH (dochter van RTL Group)

They do not only analyse issues well but also suggest creative solutions. Their high quality and clear advice is always quickly delivered.


Lawyers I can always rely on, quickly understand the commercial aspects and always very creative in solving. A big plus for me is that I can link them directly with the business, which means they are very practicable, easy to communicate with and quick.

Thomas Cook

The lawyers here are “down to earth, approachable and lively”, and “handle demanding clients superbly, all while working to tight deadlines and delivering to a high standard - without charging the earth”.

WTR 1000 (2015)

Our trusted advisor on advertising matters. High quality, personable and pro-active assistance.


The pre-eminent firm in the Netherlands for advertising law.

Chambers Europe 2013

Great expertise in both advertising and trade mark law. Very quick and effective in dealing with competitors’ comparative advertising campaigns.

Grote Nederlandse optiekketen

Our trustable firm for IP related work in the Netherlands. Smart, realistic and efficient litigators with cross border operating capacity.


To us, Hoogenraad & Haak equals a personal approach, high quality advice and very fast service - all pro bono.

Wie is wie

Maarten Haak

partner intellectuele eigendom
t: +31 20 305 3060  |  f: +31 20 305 3069
mh@hoogenhaak.nl  |   download V-card

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Bekijk de publicaties van Maarten Haak

Maarten Haak is advocaat sinds 1998. Hij is specialist in complexe geschillen over intellectuele-eigendomsrechten en commerciële contracten. Hij vertegenwoordigt cliënten voor de nationale rechter, het Hof van Justitie van de Europese Unie en in arbitrages. Chambers noemt Maarten "a reputable lawyer and a solid performer” in “any case that requires an understanding of business, legal and strategic considerations". World Trademark Review schrijft: “Heavy-hitters in the fashion, design, luxury goods, retail and food industries call on the strategic counselling and litigation skills of Maarten Haak, a popular trademark, copyright, designs and unfair competition specialist. He is exactly what you want in the modern lawyer - practical and able to advise from both business and legal perspectives.”

Maarten is redacteur van het BMM Bulletin (merken- en modellenrecht) en Berichten Industriële Eigendom en doceert regelmatig op zijn vakgebied. Hij is actief lid van diverse nationale en internationale vakverenigingen, zoals INTA, MARQUES en de Beneluxvereniging voor Merken- en Modellenrecht.
Recent werk:
• Procedure voor een global brand voor het Gerecht van de Europese Unie in een merkengeschil
• Procedure voor een fabrikant van medische hulpmiddelen tegen merkinbreuken in verschillende Europese landen
• Procedure over een domeinnaam en de botsing van de uitingsvrijheid en de ondernemingsvrijheid met merk- en
• Het verkrijgen van een ex parte verbod i.v.m. inbreuk op auteursrecht
• Het vragen en begeleiden van een bewijsbeslag
• Procedure voor een landelijke retailketen in een geschil over de vormgeving van electronica (auteursrecht, slaafse
• Een serie procedures over AdWords en merken
• Advies over parallelimport
• Optreden tegen namaak-merkproducten en de vernietiging ervan regelen
• Procedure voor een ziekenhuisketen in een grensoverschrijdend handelsnaamgeschil
• Arbitrage voor een global brand in een geschil over een agentuurovereenkomst
• Advies over een distributieovereenkomst
• Arbitrage over het gebruik en de waardering van know how.