Hoogenraad & Haak is a good and reputable firm. Especially Ebba, with whom we work on a regular basis, is an excellent sparring partner in her field of expertise.


Much-acclaimed boutique Hoogenraad & Haak stands out for its insight in the advertising space.

WTR 1000 (2016)

Excellent track record for soft IP advice, covering trade marks, copyright and advertising issues. Experienced in advising across a range of sectors, including fashion, food and retail.

Chambers Europe 2015

Very accessible, excellent advisors. They walk the extra mile in protecting our trademarks and designs.

Coerceo company

Hoogenraad & Haak counsel us efficiently and effectively – absolutely star-worthy.

Alliance Gastronomique

High quality, high speed of service and very pleasant to work with. The only law firm we go to.


The firm’s expertise on advertising law and (promotional) games of chance is outstanding. They always respond rapidly and thoroughly.

Nationale Postcode Loterij

Our advertising law team for many years now. Always high quality. Always quick and clear advice. Creative solutions with a personal touch.


My advice: whenever you feel insecure about the consequences things may have - check out Hoogenraad & Haak first. Believe me, they know what they are talking about. Make sure you never regret not having checked.


"The lawyers are open, flexible and easy to communicate with, which is important in our business where you have to act fast."

Chambers Europe 2014

A reliable partner for many years, whose up to date legal knowledge and network perfectly fit our (inter)national marketing communication activities.

The Flower Council of Holland

They effectively considered our problem to be their problem. Their commitment, drive and the creative solutions they came up with resulted in maximum success.

EVA Optic

Highly recommended for any case that requires an understanding of business, legal and strategic considerations.

UFA Film und Fernseh GmbH (a subsidiary of RTL Group)

They do not only analyse issues well but also suggest creative solutions. Their high quality and clear advice is always quickly delivered.


Lawyers I can always rely on, quickly understand the commercial aspects and always very creative in solving. A big plus for me is that I can link them directly with the business, which means they are very practicable, easy to communicate with and quick.

Thomas Cook

The lawyers here are “down to earth, approachable and lively”, and “handle demanding clients superbly, all while working to tight deadlines and delivering to a high standard - without charging the earth”.

WTR 1000 (2015)

Our trusted advisor on advertising matters. High quality, personable and pro-active assistance.


The pre-eminent firm in the Netherlands for advertising law.

Chambers Europe 2013

Great expertise in both advertising and trade mark law. Very quick and effective in dealing with competitors’ comparative advertising campaigns.

Large Dutch opticians chain

Our trustable firm for IP related work in the Netherlands. Smart, realistic and efficient litigators with cross border operating capacity.


To us, Hoogenraad & Haak equals a personal approach, high quality advice and very fast service - all pro bono.



10 December 2018 | © Artificial Intelligence?

When ‘Edmond de Belamy’ was auctioned by Christie’s in October, nobody asked whether copyright can rest on a portrait made by an algorithm. The main question at the auction was how much the portrait would be worth,... | Read more

30 November 2018 | #WINNING – Sarah Arayess wins the Wim Mak BMM Award

Great news! Our colleague Sarah Arayess was awarded the Wim Mak BMM Award today. Sarah receives this prestigious recognition for her article on food law and trade marks .   The Wim Mak BMM Award was established by the Benelux... | Read more

27 November 2018 | NEWS 2018-04

Our latest  NEWS  has just been published! An easy-to-read overview of developments in advertising law, intellectual property and food law in the Netherlands and Europe. This time the NEWS is about: •  Mathijs... | Read more

14 November 2018 | No copyright protection for chocolate sticks and curls

Chocolate is available in all shapes and sizes: from ‘zeebanket’ (typical Dutch chocolates in the shape of shells) to chocolate letters during Sinterklaas (a ‘saint’ that brings presents to children in the... | Read more

08 October 2018 | PR agency receives high fine for violation of advertising ban for medicines

In the Netherlands, it is prohibited to advertise medicines to the general public. The Dutch Ministry of Health, Welfare and Sport enforces strictly and imposes fines up to EUR 450.000 for each violation. A recent judgement proves that... | Read more

03 October 2018 | CBD oil to combat exam stress

In a television commercial, a cool teenager confides that he is extremely tense about his final exams. Luckily, he has Original Clear Mind, ‘ which helps me concentrate better and improves my academic performance’. The... | Read more

02 October 2018 | The perfect actor(s) for the job?

The Shawshank Redemption without Morgan Freeman, Forrest Gump without Tom Hanks, both inconceivable. In most movies there is only one perfect man or woman for the job. However, this is different in the world of theater. It is not unusual... | Read more

02 October 2018 | The apple sauce comparison with a ‘random’ leading brand

A video produced by Servero, an apple sauce producer, was posted on YouTube. A presenter asks passersby to take part in a taste test. Sample A is Servero’s 100% apple sauce without added sugar. Sample B is a... | Read more

01 October 2018 | Gas-fuelled tabletop fireplace survives thanks to its wood-like veneer

Now that the days are gradually getting shorter and the temperature is dropping, people will be able to light their fireplaces more often. For those who do not have a fireplace, the gas-fuelled tabletop fireplace will be a wonderful... | Read more

01 October 2018 | (Surreptitious) advertisement for a medication

The Dutch Advertising Code Committee ( Reclame Code Commissie , RCC), received a complaint about communications in a brochure and on the website of the Stichting Bewegen Zonder Pijn (SBZP). The communications referred to a specific... | Read more