"Netherlands choose your Cable," with a huge € 5, = on screen, this ad from Tele2, to introduce cable television, was not appreciated by Ziggo. False comparative advertising according to Ziggo, "now in a combined package starting at € 5, = per month. The President of the District Court agrees with Ziggo (formerly Casema ao) since customers who switch from Ziggo to Tele2 should subscribe to the combined package of € 39,95 per month. Reference to the website only is totally inadequate in this respect. On other aspects, the comparison is misleading as well. This will result in a full scale rectification! Before the end of this week Tele2 will air a rectification commercial around 20.00 o’clock on all channels where her misleading TV ad has been aired, with black lettering on a white background. A neutral male voice will read the text, clear and understandable. On all radio stations were Tele2’s ad could have been heard the rectification commercial will be aired sometime this week during the commercial break around noon. Anyone who wants to reread; the rectification statement will be on the homepage of its website for the coming fortnight.
Rectifications on television and radio are scarce and therefore the more obvious according to the court. This was the reason that Tele2 did not have to rectify as often as the ad was aired. A minor comfort for Tele2.
Click here for the judgment and here for the rectification on television.
Ebba Hoogenraad
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"Netherlands choose your Cable," with a huge € 5, = on screen, this ad from Tele2, to introduce cable television, was not appreciated by Ziggo. False comparative advertising according to Ziggo, "now in a combined package starting at € 5, = per month. The President of the District Court agrees with Ziggo (formerly Casema ao) since customers who switch from Ziggo to Tele2 should subscribe to the combined package of € 39,95 per month. Reference to the website only is totally inadequate in this respect. On other aspects, the comparison is misleading as well. This will result in a full scale rectification! Before the end of this week Tele2 will air a rectification commercial around 20.00 o’clock on all channels where her misleading TV ad has been aired, with black lettering on a white background. A neutral male voice will read the text, clear and understandable. On all radio stations were Tele2’s ad could have been heard the rectification commercial will be aired sometime this week during the commercial break around noon. Anyone who wants to reread; the rectification statement will be on the homepage of its website for the coming fortnight.
Rectifications on television and radio are scarce and therefore the more obvious according to the court. This was the reason that Tele2 did not have to rectify as often as the ad was aired. A minor comfort for Tele2.
Click here for the judgment and here for the rectification on television.
Ebba Hoogenraad