An anti-domestic violence ad, featuring film actress Keira Knightley, can not be broadcast on television in the United Kingdom. The British advertising approval Board, Clearcast, ruled that the commercial is too brutal to be shown. The commercial shows the actress being attacked by her boyfriend who accused her of having an affair. While lying on the floor he kicks her repeatedly. And that scene is too shocking according to Clear Cast. The commercial of Women's Aid has yet been shown in cinemas and viewed more than a million times on the internet. The advertising agency of Women’s Aid said the intended purpose of the advert – to raise awareness about domestic violence – has been achieved. Even if it probably doesn’t make it on to TV.
Last month in the Netherlands a commercial of Profit for the World’s Children against child abuse was also considered contrary to the requirements of good taste and decency. But in this case only to the extent that children are confronted with the commercial. The commercial shows a woman on the street who physically abuses and shouts to her child. The Dutch Advertising Code Committee assesses good taste and decency restrictively. Still the Committee finds the images in the commercial too shocking for children. The Committee judges that the commercial can only be broadcast after 20.00 hours.
Kim Braber
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An anti-domestic violence ad, featuring film actress Keira Knightley, can not be broadcast on television in the United Kingdom. The British advertising approval Board, Clearcast, ruled that the commercial is too brutal to be shown. The commercial shows the actress being attacked by her boyfriend who accused her of having an affair. While lying on the floor he kicks her repeatedly. And that scene is too shocking according to Clear Cast. The commercial of Women's Aid has yet been shown in cinemas and viewed more than a million times on the internet. The advertising agency of Women’s Aid said the intended purpose of the advert – to raise awareness about domestic violence – has been achieved. Even if it probably doesn’t make it on to TV.
Last month in the Netherlands a commercial of Profit for the World’s Children against child abuse was also considered contrary to the requirements of good taste and decency. But in this case only to the extent that children are confronted with the commercial. The commercial shows a woman on the street who physically abuses and shouts to her child. The Dutch Advertising Code Committee assesses good taste and decency restrictively. Still the Committee finds the images in the commercial too shocking for children. The Committee judges that the commercial can only be broadcast after 20.00 hours.
Kim Braber