Ebba Hoogenraad and Maarten Haak will start a new niche firm: Hoogenraad & Haak advertising + IP. The firm will specifically focus on the creative sector and the consumer goods industry.
Ebba Hoogenraad (partner and co-founder of the former Steinhauser Hoogenraad Advocaten): “I have high expectations of the collateral benefits between my advertising practice and Maarten’s practice. My clients profit from Maarten’s legal and commercial skills and his thorough knowledge of procedural law and contract law. In may cases this makes the difference.” According to Maarten Haak (since 1998 advocaat at the Dutch law firm Houthoff Buruma) their practices are complementary. “Ebba’s reputation as leader in the advertising field is of great added value for my clients, who also run into advertising questions. And nearly all advertising matters are connected with intellectual property.”
Haak: “We are encountering in a creative boom. Creativity is a serious economical factor for companies, both national and international. Large companies appoint creatives in their boards, artists design packing materials and appear in commercials, and designers are involved in the finding of solutions to problems. Our office has a focus on the creative sector in all its aspects. We think along.”
The two lawyers made a clear choice for a small niche firm. Hoogenraad: “This way we are much better prepared for quick action than the larger firms that prefer to aim on big corporate issues, with equally high hourly fees. We aim to give each of our clients the personal attention that it deserves. That intensive contact is good for the client and makes our work more interesting."
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office Emerald House Jozef Israëlskade 48-G Amsterdam, the Netherlands t +31 (0)20 - 305 3066 www.hoogenhaak.nl |
post PO Box 76780 1070 KB Amsterdam e info@hoogenhaak.nl f +31 (0)20 - 305 3069 chamber of commerce 34314579 |
Ebba Hoogenraad and Maarten Haak will start a new niche firm: Hoogenraad & Haak advertising + IP. The firm will specifically focus on the creative sector and the consumer goods industry.
Ebba Hoogenraad (partner and co-founder of the former Steinhauser Hoogenraad Advocaten): “I have high expectations of the collateral benefits between my advertising practice and Maarten’s practice. My clients profit from Maarten’s legal and commercial skills and his thorough knowledge of procedural law and contract law. In may cases this makes the difference.” According to Maarten Haak (since 1998 advocaat at the Dutch law firm Houthoff Buruma) their practices are complementary. “Ebba’s reputation as leader in the advertising field is of great added value for my clients, who also run into advertising questions. And nearly all advertising matters are connected with intellectual property.”
Haak: “We are encountering in a creative boom. Creativity is a serious economical factor for companies, both national and international. Large companies appoint creatives in their boards, artists design packing materials and appear in commercials, and designers are involved in the finding of solutions to problems. Our office has a focus on the creative sector in all its aspects. We think along.”
The two lawyers made a clear choice for a small niche firm. Hoogenraad: “This way we are much better prepared for quick action than the larger firms that prefer to aim on big corporate issues, with equally high hourly fees. We aim to give each of our clients the personal attention that it deserves. That intensive contact is good for the client and makes our work more interesting."