As from today there will be hell for companies who are behind in paying the obliged contribution to the Stichting Reclame Code. A new article 19 by the Dutch Advertising Code forces advertisers to prove their payment. If not, they will eventually be blacklisted. This will be published on the website www.reclamecode.nl and made public by a press announcement. With the ultimate threat to the media it will be demanded not to publish advertisements of the defaulted advertiser. If the involved media refuse to comply because of vital interests? Most certainly a list will be published with names of the media which are turning a blind eye to the ‘bad guys’.
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office Emerald House Jozef Israëlskade 48-G Amsterdam, the Netherlands t +31 (0)20 - 305 3066 www.hoogenhaak.nl |
post PO Box 76780 1070 KB Amsterdam e info@hoogenhaak.nl f +31 (0)20 - 305 3069 chamber of commerce 34314579 |
As from today there will be hell for companies who are behind in paying the obliged contribution to the Stichting Reclame Code. A new article 19 by the Dutch Advertising Code forces advertisers to prove their payment. If not, they will eventually be blacklisted. This will be published on the website www.reclamecode.nl and made public by a press announcement. With the ultimate threat to the media it will be demanded not to publish advertisements of the defaulted advertiser. If the involved media refuse to comply because of vital interests? Most certainly a list will be published with names of the media which are turning a blind eye to the ‘bad guys’.