For seven days a large rectification poster will hang in every Dirk van den Broek store. In black letters on a white background. With a clearly readable header: Price comparison by Dirk van den Broek is incorrect. Followed by a letter to the reader that the price comparison Dirk van den Broek made was misleading. This is the outcome of the lawsuit Albert Heijn filed against supermarket Dirk van den Broek. Never before in a comparative advertisement a verdict was ruled to fit large correcting posters in store branches. Rectification ads in newspapers are more common, occasionally commercials on TV or radio. Dirk van den Broek has the posters placed in the shop window next to the entrance or near the shopping carts. Some stores have the poster as a billboard sign outside on the sidewalk. This is in addition to correcting ads Dirk van den Broek already published in last Saturday newspapers The Telegraaf and Het Algemeen Dagblad complying to court orders.
The ruling is available at http://www.hoogenhaak.nl/nieuws/albert-heijn-dwingt-dirk-van-den-broek-tot-rectificatie/879
Albert Heijn is assisted by Ebba Hoogenraad and Daan van Eek, Advertising Lawyers Hoogenraad & Haak
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office Emerald House Jozef Israëlskade 48-G Amsterdam, the Netherlands t +31 (0)20 - 305 3066 www.hoogenhaak.nl |
post PO Box 76780 1070 KB Amsterdam e info@hoogenhaak.nl f +31 (0)20 - 305 3069 chamber of commerce 34314579 |
For seven days a large rectification poster will hang in every Dirk van den Broek store. In black letters on a white background. With a clearly readable header: Price comparison by Dirk van den Broek is incorrect. Followed by a letter to the reader that the price comparison Dirk van den Broek made was misleading. This is the outcome of the lawsuit Albert Heijn filed against supermarket Dirk van den Broek. Never before in a comparative advertisement a verdict was ruled to fit large correcting posters in store branches. Rectification ads in newspapers are more common, occasionally commercials on TV or radio. Dirk van den Broek has the posters placed in the shop window next to the entrance or near the shopping carts. Some stores have the poster as a billboard sign outside on the sidewalk. This is in addition to correcting ads Dirk van den Broek already published in last Saturday newspapers The Telegraaf and Het Algemeen Dagblad complying to court orders.
The ruling is available at http://www.hoogenhaak.nl/nieuws/albert-heijn-dwingt-dirk-van-den-broek-tot-rectificatie/879
Albert Heijn is assisted by Ebba Hoogenraad and Daan van Eek, Advertising Lawyers Hoogenraad & Haak