The Dutch Advertising Code Authority has allowed a complaint against the SP (a Dutch political party). The complainant was a lady who received a leaflet from the SP despite the fact that she had a No/Yes sticker on her letterbox.The concept of advertising in the Dutch Advertising Code has a very broad definition: every public promotion of goods, services or ideas. As a result the propaganda of the ideas of the SP also falls under this definition. Consequently, the leaflet of the SP is considered an advertisement and may not end up in a letterbox with a No/Yes sticker. By doing so, the SP has acted in breach of the Advertising Code for the Distribution of Unaddressed Advertising Material, according to the Advertising Code Authority.
Kim Braber
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office Emerald House Jozef Israëlskade 48-G Amsterdam, the Netherlands t +31 (0)20 - 305 3066 www.hoogenhaak.nl |
post PO Box 76780 1070 KB Amsterdam e info@hoogenhaak.nl f +31 (0)20 - 305 3069 chamber of commerce 34314579 |
The Dutch Advertising Code Authority has allowed a complaint against the SP (a Dutch political party). The complainant was a lady who received a leaflet from the SP despite the fact that she had a No/Yes sticker on her letterbox.The concept of advertising in the Dutch Advertising Code has a very broad definition: every public promotion of goods, services or ideas. As a result the propaganda of the ideas of the SP also falls under this definition. Consequently, the leaflet of the SP is considered an advertisement and may not end up in a letterbox with a No/Yes sticker. By doing so, the SP has acted in breach of the Advertising Code for the Distribution of Unaddressed Advertising Material, according to the Advertising Code Authority.
Kim Braber