Advertising for new car models must mention the fuel consumption and CO2 data. As per 1 October 2009 stricter requirements apply. And a separate web page on the Internet should mention all CO2 fuel data. Al pages that refer to a specific car model should link to the main CO2-page. Even banners must from now on include the CO2 data. Good readability is the goal of these stricter regulation. The CO2 details must be mentioned at the bottom of the advertisement, and separate from the advertising message. For various media specific formats apply. See for the full text: www.reclamecode.nl (Code for Passengers Cars). And the transition period? There is none. The rules came into force with immediate effect as of yesterday.
Ebba Hoogenraad
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office Emerald House Jozef Israëlskade 48-G Amsterdam, the Netherlands t +31 (0)20 - 305 3066 www.hoogenhaak.nl |
post PO Box 76780 1070 KB Amsterdam e info@hoogenhaak.nl f +31 (0)20 - 305 3069 chamber of commerce 34314579 |
Advertising for new car models must mention the fuel consumption and CO2 data. As per 1 October 2009 stricter requirements apply. And a separate web page on the Internet should mention all CO2 fuel data. Al pages that refer to a specific car model should link to the main CO2-page. Even banners must from now on include the CO2 data. Good readability is the goal of these stricter regulation. The CO2 details must be mentioned at the bottom of the advertisement, and separate from the advertising message. For various media specific formats apply. See for the full text: www.reclamecode.nl (Code for Passengers Cars). And the transition period? There is none. The rules came into force with immediate effect as of yesterday.
Ebba Hoogenraad