Hoogenraad & Haak is a good and reputable firm. Especially Ebba, with whom we work on a regular basis, is an excellent sparring partner in her field of expertise.

Heineken

Much-acclaimed boutique Hoogenraad & Haak stands out for its insight in the advertising space.

WTR 1000 (2016)

Excellent track record for soft IP advice, covering trade marks, copyright and advertising issues. Experienced in advising across a range of sectors, including fashion, food and retail.

Chambers Europe 2015

Very accessible, excellent advisors. They walk the extra mile in protecting our trademarks and designs.

Coerceo company

Hoogenraad & Haak counsel us efficiently and effectively – absolutely star-worthy.

Alliance Gastronomique

High quality, high speed of service and very pleasant to work with. The only law firm we go to.

Alfred

The firm’s expertise on advertising law and (promotional) games of chance is outstanding. They always respond rapidly and thoroughly.

Nationale Postcode Loterij

Our advertising law team for many years now. Always high quality. Always quick and clear advice. Creative solutions with a personal touch.

TBWA\

My advice: whenever you feel insecure about the consequences things may have - check out Hoogenraad & Haak first. Believe me, they know what they are talking about. Make sure you never regret not having checked.

Havas Lemz

"The lawyers are open, flexible and easy to communicate with, which is important in our business where you have to act fast."

Chambers Europe 2014

A reliable partner for many years, whose up to date legal knowledge and network perfectly fit our (inter)national marketing communication activities.

Bloemenbureau Holland

They effectively considered our problem to be their problem. Their commitment, drive and the creative solutions they came up with resulted in maximum success.

EVA Optic

Highly recommended for any case that requires an understanding of business, legal and strategic considerations.

UFA Film und Fernseh GmbH (dochter van RTL Group)

They do not only analyse issues well but also suggest creative solutions. Their high quality and clear advice is always quickly delivered.

Yakult

Lawyers I can always rely on, quickly understand the commercial aspects and always very creative in solving. A big plus for me is that I can link them directly with the business, which means they are very practicable, easy to communicate with and quick.

Thomas Cook

The lawyers here are “down to earth, approachable and lively”, and “handle demanding clients superbly, all while working to tight deadlines and delivering to a high standard - without charging the earth”.

WTR 1000 (2015)

Our trusted advisor on advertising matters. High quality, personable and pro-active assistance.

easyJet

The pre-eminent firm in the Netherlands for advertising law.

Chambers Europe 2013

Great expertise in both advertising and trade mark law. Very quick and effective in dealing with competitors’ comparative advertising campaigns.

Grote Nederlandse optiekketen

Our trustable firm for IP related work in the Netherlands. Smart, realistic and efficient litigators with cross border operating capacity.

Camper

To us, Hoogenraad & Haak equals a personal approach, high quality advice and very fast service - all pro bono.

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CBD-olie bij examenstress

CBD-olie bij examenstress
3 oktober 2018 - Een stoere jongen zegt in de TVC zijn eindexamen reuze spannend te vinden. Gelukkig heeft hij Original Clear Mind, ‘dat ondersteunt mijn concentratievermogen en verbetert mijn leerprestaties’. Klaagster denkt dat het foute boel is om dit product bij minderjarigen te promoten. Zij verwart de gewone CBD-olie met het psychoactieve deel van cannabis: THC. De Voorzitter laat zich meenemen in deze gedachtestroom: de reclame mag niet wegens de aard van het product. Maar een dergelijke regel staat niet zo in de Kinder- en Jeugd-reclamecode (KJC). Dus volgt een principiele zaak bij de Reclame Code Commissie (RCC). De hamvraag: mag een reclamecoderegel breder worden uitgelegd dan de letterlijke tekst? Adverteerder Master Solution Secondment (MSS) vindt van niet: “bij zelfregulering bepalen de branchepartijen zélf precies wat wel en niet mag in reclame. Die afspraken kunnen zonodig op redelijk korte termijn worden aangepast. De RCC mag wel uitleg geven aan onduidelijke of vage bepalingen, maar mag niet zelf zomaar nieuwe regels stellen. Dat is bij zelfregulering dus anders dan bij de rechter.” 

De RCC zegt het niet met zoveel woorden, maar de uitkomst is inderdaad: geen ‘extensieve’ interpretatie van reclameregels. De KJC bepaalt nergens dat de adverteerder vanwege de aard van het product niet zou mogen adverteren.

Deze klacht wordt afgewezen.

Een belangrijke uitspraak die richting geeft: de RCC mag binnen de lijntjes inkleuren, maar géén nieuwe regels stellen.

Ebba Hoogenraad en Sarah Arayess stonden MSS in deze zaak bij.

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