Hoogenraad & Haak is a good and reputable firm. Especially Ebba, with whom we work on a regular basis, is an excellent sparring partner in her field of expertise.


Much-acclaimed boutique Hoogenraad & Haak stands out for its insight in the advertising space.

WTR 1000 (2016)

Excellent track record for soft IP advice, covering trade marks, copyright and advertising issues. Experienced in advising across a range of sectors, including fashion, food and retail.

Chambers Europe 2015

Very accessible, excellent advisors. They walk the extra mile in protecting our trademarks and designs.

Coerceo company

Hoogenraad & Haak counsel us efficiently and effectively – absolutely star-worthy.

Alliance Gastronomique

High quality, high speed of service and very pleasant to work with. The only law firm we go to.


The firm’s expertise on advertising law and (promotional) games of chance is outstanding. They always respond rapidly and thoroughly.

Nationale Postcode Loterij

Our advertising law team for many years now. Always high quality. Always quick and clear advice. Creative solutions with a personal touch.


My advice: whenever you feel insecure about the consequences things may have - check out Hoogenraad & Haak first. Believe me, they know what they are talking about. Make sure you never regret not having checked.

Havas Lemz

"The lawyers are open, flexible and easy to communicate with, which is important in our business where you have to act fast."

Chambers Europe 2014

A reliable partner for many years, whose up to date legal knowledge and network perfectly fit our (inter)national marketing communication activities.

Bloemenbureau Holland

They effectively considered our problem to be their problem. Their commitment, drive and the creative solutions they came up with resulted in maximum success.

EVA Optic

Highly recommended for any case that requires an understanding of business, legal and strategic considerations.

UFA Film und Fernseh GmbH (dochter van RTL Group)

They do not only analyse issues well but also suggest creative solutions. Their high quality and clear advice is always quickly delivered.


Lawyers I can always rely on, quickly understand the commercial aspects and always very creative in solving. A big plus for me is that I can link them directly with the business, which means they are very practicable, easy to communicate with and quick.

Thomas Cook

The lawyers here are “down to earth, approachable and lively”, and “handle demanding clients superbly, all while working to tight deadlines and delivering to a high standard - without charging the earth”.

WTR 1000 (2015)

Our trusted advisor on advertising matters. High quality, personable and pro-active assistance.


The pre-eminent firm in the Netherlands for advertising law.

Chambers Europe 2013

Great expertise in both advertising and trade mark law. Very quick and effective in dealing with competitors’ comparative advertising campaigns.

Grote Nederlandse optiekketen

Our trustable firm for IP related work in the Netherlands. Smart, realistic and efficient litigators with cross border operating capacity.


To us, Hoogenraad & Haak equals a personal approach, high quality advice and very fast service - all pro bono.


Heks'nkaas: science fiction-auteursrecht

Heks'nkaas: science fiction-auteursrecht
25 juli 2018 -

Advocaat-generaal Wathelet heeft de auteursrechtelijke bescherming van de smaak van levensmiddelen afgeraden. De belangrijkste overweging is in nr. 60:  

Toutefois, le fait que les saveurs elles-mêmes soient éphémères, volatiles et instables milite, à mon avis, contre leur identification précise et objective ainsi que, par conséquent, leur qualification en tant qu’œuvres aux fins du droit d’auteur.

Met andere woorden: volgens de AG kan het object van bescherming (smaak) niet met voldoende nauwkeurigheid worden geïdentificeerd. De AG sluit echter auteursrechtelijke bescherming van levensmiddelen in de toekomst niet uit, mocht techniek een precieze en objectieve identificatie van het beschermingsobject (smaak) mogelijk maken. Nr. 57 fine:

Je n’exclus pas qu’à l’avenir les techniques pour l’identification précise et objective d’une saveur ou d’une odeur puissent évoluer, ce qui pourrait amener le législateur à intervenir et les protéger au titre du droit d’auteur ou par d’autres moyens.

Science fiction-auteursrecht , als het ware.

De AG lijkt dezelfde redenering toe te passen als door het HvJEU werd toegepast in de zaak Sieckmann, waarin het HvJEU merkenrechtelijke bescherming van geuren uitsloot, omdat (onder andere) een schriftelijke beschrijving van geur niet voldoende duidelijk, nauwkeurig en objectief was. Als het advies van de AG wordt gevolgd door het HvJEU, zal deze zaak de Sieckmann zijn van het auteursrecht.

Daniël Haije, advocaat auteursrecht

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