Lijstjesregen 2017 - Chambers en Legal 500
Chambers Global 2017 (categorie Intellectual Property)
Clients say that founding partner Ebba Hoogenraad really bites into a case and I find her very creative. She has a pleasant way of communicating and really does her best to help find a solution." She is well known for her long-standing experience in advertising issues and also handles numerous IP matters, recently handling trade mark infringement cases with overlapping advertising IP elements.
Maarten Haak predominantly focuses on contentious IP concerning trade marks, copyright and design rights. He stands out to one client due to his "pragmatism, keeping a focus on finding a solution that is mutually workable." The same interviewee adds that Haak's "strategic views have been extremely helpful in clearing a path for solutions. I was extremely impressed by his ability to understand our business model so quickly."
Daniel Haije specialises in trade mark infringement and protection issues. He is also noted for impressive work in advertising cases. He recently represented Lidl in various litigation cases involving advertising and IP. As well as impressing several peers with his caseload, clients describe him as "smart, knowledgeable and he speaks our language. He understands our creative limitations and options."
Chambers Europe 2017 (categorie Intellectual Property)
Renowned for its strong practice in advertising matters and also noted for its work on copyright, design and trade mark licensing and infringement issues. Offers experience of IP matters across a wide range of sectors including food, media, technology and retail, while also handling notable recent cases involving the fashion and pharmaceutical industries.
One client describes the firm as "a great firm of lawyers with in-depth legal knowledge, who challenge each other to keep improving. It provides great service in getting back to you quickly, while providing high-quality analysis, followed by pragmatic solutions."
Numerous clients laud the firm for its efforts on client service and developing its understanding of its client's business. One reports: "They are a perfect match with our business. They exactly understand the way I want to work and communicate."
Chambers Europe 2017 (categorie TMT: Media)
"Their work is really good and thorough. They investigate everything thoroughly and the personal contact is also very good. They are a perfect match for us because they really understand our business as well."
Other clients recognise the practice as "the leading firm for advertising in the Netherlands in my view. They are involved in many advertising cases and their knowledge of case law and commercial law is very good. They are always aware of the latest trends and developments in advertising law."
One client calls Ebba Hoogenraad “the queen of advertising law in the Netherlands”, while others “enjoy the fact that she’s so close to the business and used to speaking to people with no legal background.”
Daniel Haije focuses on advertising law with particular experience in comparative advertising campaigns. Clients praise him as a “very good speaker in court with the ability to improvise if necessary,” while also admiring his “thorough” approach. He recently defended Lidl in a case against the Dutch Food Industry Federation regarding alleged unfair comparative advertising.
Legal 500 2017 (categorie Intellectual Property)
Hoogenraad & Haak advocaten specialises in soft IP, where sector strengths include fashion, food and advertising. ´Strategic, flexible and cost-effective’ senior associate Moïra Truijens also handles patent work.
Legal 500 2017 (categorie Media & Entertainment)
Hoogenraad & Haak, advertising + IP advocaten recently represented Lidl and Capital Brands in advertising-related litigation – the firm’s speciality. Ebba Hoogenraad and Daniël Haije head the ‘very knowledgeable’ practice.
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