Hoogenraad & Haak is a good and reputable firm. Especially Ebba, with whom we work on a regular basis, is an excellent sparring partner in her field of expertise.


Much-acclaimed boutique Hoogenraad & Haak stands out for its insight in the advertising space.

WTR 1000 (2016)

Excellent track record for soft IP advice, covering trade marks, copyright and advertising issues. Experienced in advising across a range of sectors, including fashion, food and retail.

Chambers Europe 2015

Very accessible, excellent advisors. They walk the extra mile in protecting our trademarks and designs.

Coerceo company

Hoogenraad & Haak counsel us efficiently and effectively – absolutely star-worthy.

Alliance Gastronomique

High quality, high speed of service and very pleasant to work with. The only law firm we go to.


The firm’s expertise on advertising law and (promotional) games of chance is outstanding. They always respond rapidly and thoroughly.

Nationale Postcode Loterij

Our advertising law team for many years now. Always high quality. Always quick and clear advice. Creative solutions with a personal touch.


My advice: whenever you feel insecure about the consequences things may have - check out Hoogenraad & Haak first. Believe me, they know what they are talking about. Make sure you never regret not having checked.

Havas Lemz

"The lawyers are open, flexible and easy to communicate with, which is important in our business where you have to act fast."

Chambers Europe 2014

A reliable partner for many years, whose up to date legal knowledge and network perfectly fit our (inter)national marketing communication activities.

Bloemenbureau Holland

They effectively considered our problem to be their problem. Their commitment, drive and the creative solutions they came up with resulted in maximum success.

EVA Optic

Highly recommended for any case that requires an understanding of business, legal and strategic considerations.

UFA Film und Fernseh GmbH (dochter van RTL Group)

They do not only analyse issues well but also suggest creative solutions. Their high quality and clear advice is always quickly delivered.


Lawyers I can always rely on, quickly understand the commercial aspects and always very creative in solving. A big plus for me is that I can link them directly with the business, which means they are very practicable, easy to communicate with and quick.

Thomas Cook

The lawyers here are “down to earth, approachable and lively”, and “handle demanding clients superbly, all while working to tight deadlines and delivering to a high standard - without charging the earth”.

WTR 1000 (2015)

Our trusted advisor on advertising matters. High quality, personable and pro-active assistance.


The pre-eminent firm in the Netherlands for advertising law.

Chambers Europe 2013

Great expertise in both advertising and trade mark law. Very quick and effective in dealing with competitors’ comparative advertising campaigns.

Grote Nederlandse optiekketen

Our trustable firm for IP related work in the Netherlands. Smart, realistic and efficient litigators with cross border operating capacity.


To us, Hoogenraad & Haak equals a personal approach, high quality advice and very fast service - all pro bono.


Lijstjesregen 2017 - Chambers en Legal 500

Lijstjesregen 2017 - Chambers en Legal 500
21 april 2017 - Deze maand maakten Chambers & Partners en Legal 500 hun ranglijsten voor advocaten(kantoren) bekend. Ieder jaar opnieuw onderzoeken Chambers en Legal 500 de juridische markt uitvoerig, en peilen de meningen van cliënten en collega’s. Binnen een bepaald vakgebied worden de kantoren en individuele advocaten beoordeeld, waarbij alleen de top van het segment het tot de rankings haalt. Ook dit jaar heeft Hoogenraad & Haak weer een mooie positie bemachtigd in beide lijsten. Iets waar we hard voor werken en best een beetje trots op zijn!

Chambers Global 2017 (categorie Intellectual Property)

Clients say that founding partner Ebba Hoogenraad really bites into a case and I find her very creative. She has a pleasant way of communicating and really does her best to help find a solution." She is well known for her long-standing experience in advertising issues and also handles numerous IP matters, recently handling trade mark infringement cases with overlapping advertising IP elements.

Maarten Haak predominantly focuses on contentious IP concerning trade marks, copyright and design rights. He stands out to one client due to his "pragmatism, keeping a focus on finding a solution that is mutually workable." The same interviewee adds that Haak's "strategic views have been extremely helpful in clearing a path for solutions. I was extremely impressed by his ability to understand our business model so quickly." 

Daniel Haije specialises in trade mark infringement and protection issues. He is also noted for impressive work in advertising cases. He recently represented Lidl in various litigation cases involving advertising and IP. As well as impressing several peers with his caseload, clients describe him as "smart, knowledgeable and he speaks our language. He understands our creative limitations and options." 

Chambers Europe 2017 (categorie Intellectual Property)

Renowned for its strong practice in advertising matters and also noted for its work on copyright, design and trade mark licensing and infringement issues. Offers experience of IP matters across a wide range of sectors including food, media, technology and retail, while also handling notable recent cases involving the fashion and pharmaceutical industries.

One client describes the firm as "a great firm of lawyers with in-depth legal knowledge, who challenge each other to keep improving. It provides great service in getting back to you quickly, while providing high-quality analysis, followed by pragmatic solutions."

Numerous clients laud the firm for its efforts on client service and developing its understanding of its client's business. One reports: "They are a perfect match with our business. They exactly understand the way I want to work and communicate." 

Chambers Europe 2017 (categorie TMT: Media)

"Their work is really good and thorough. They investigate everything thoroughly and the personal contact is also very good. They are a perfect match for us because they really understand our business as well."
Other clients recognise the practice as "the leading firm for advertising in the Netherlands in my view. They are involved in many advertising cases and their knowledge of case law and commercial law is very good. They are always aware of the latest trends and developments in advertising law."

One client calls Ebba Hoogenraad “the queen of advertising law in the Netherlands”, while others “enjoy the fact that she’s so close to the business and used to speaking to people with no legal background.

Daniel Haije focuses on advertising law with particular experience in comparative advertising campaigns. Clients praise him as a “very good speaker in court with the ability to improvise if necessary,” while also admiring his “thorough” approach. He recently defended Lidl in a case against the Dutch Food Industry Federation regarding alleged unfair comparative advertising.

Legal 500 2017 (categorie Intellectual Property)

Hoogenraad & Haak advocaten specialises in soft IP, where sector strengths include fashion, food and advertising. ´Strategic, flexible and cost-effective’ senior associate Moïra Truijens also handles patent work.

Legal 500 2017 (categorie Media & Entertainment)

Hoogenraad & Haak, advertising + IP advocaten recently represented Lidl and Capital Brands in advertising-related litigation – the firm’s speciality. Ebba Hoogenraad and Daniël Haije head the ‘very knowledgeable’ practice.

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