Hoogenraad & Haak is a good and reputable firm. Especially Ebba, with whom we work on a regular basis, is an excellent sparring partner in her field of expertise.

Heineken

Much-acclaimed boutique Hoogenraad & Haak stands out for its insight in the advertising space.

WTR 1000 (2016)

Excellent track record for soft IP advice, covering trade marks, copyright and advertising issues. Experienced in advising across a range of sectors, including fashion, food and retail.

Chambers Europe 2015

Very accessible, excellent advisors. They walk the extra mile in protecting our trademarks and designs.

Coerceo company

Hoogenraad & Haak counsel us efficiently and effectively – absolutely star-worthy.

Alliance Gastronomique

High quality, high speed of service and very pleasant to work with. The only law firm we go to.

Alfred

The firm’s expertise on advertising law and (promotional) games of chance is outstanding. They always respond rapidly and thoroughly.

Nationale Postcode Loterij

Our advertising law team for many years now. Always high quality. Always quick and clear advice. Creative solutions with a personal touch.

TBWA\

My advice: whenever you feel insecure about the consequences things may have - check out Hoogenraad & Haak first. Believe me, they know what they are talking about. Make sure you never regret not having checked.

Havas Lemz

"The lawyers are open, flexible and easy to communicate with, which is important in our business where you have to act fast."

Chambers Europe 2014

A reliable partner for many years, whose up to date legal knowledge and network perfectly fit our (inter)national marketing communication activities.

Bloemenbureau Holland

They effectively considered our problem to be their problem. Their commitment, drive and the creative solutions they came up with resulted in maximum success.

EVA Optic

Highly recommended for any case that requires an understanding of business, legal and strategic considerations.

UFA Film und Fernseh GmbH (dochter van RTL Group)

They do not only analyse issues well but also suggest creative solutions. Their high quality and clear advice is always quickly delivered.

Yakult

Lawyers I can always rely on, quickly understand the commercial aspects and always very creative in solving. A big plus for me is that I can link them directly with the business, which means they are very practicable, easy to communicate with and quick.

Thomas Cook

The lawyers here are “down to earth, approachable and lively”, and “handle demanding clients superbly, all while working to tight deadlines and delivering to a high standard - without charging the earth”.

WTR 1000 (2015)

Our trusted advisor on advertising matters. High quality, personable and pro-active assistance.

easyJet

The pre-eminent firm in the Netherlands for advertising law.

Chambers Europe 2013

Great expertise in both advertising and trade mark law. Very quick and effective in dealing with competitors’ comparative advertising campaigns.

Grote Nederlandse optiekketen

Our trustable firm for IP related work in the Netherlands. Smart, realistic and efficient litigators with cross border operating capacity.

Camper

To us, Hoogenraad & Haak equals a personal approach, high quality advice and very fast service - all pro bono.

dance4life
Nieuws

Over smaak valt veel te twisten

Over smaak valt veel te twisten
27 november 2018 - Smaak is uniek en persoonlijk. En ieder beleeft het weer anders. De smaak van een levensmiddel kan niet op basis van het auteursrecht worden gemonopoliseerd. Waarom niet? Omdat die smaak (nog) niet nauwkeurig en objectief kan worden vastgesteld.
 
Het Hof van Justitie EU heef eindelijk uitspraak gedaan. Fabrikant Levola brengt al jaren een smakelijke Smeerdip Heksenkaas op de markt. Toen kwam concurrent Smilde met de Witte Wieven-smeerdip op de markt. Levola probeerde dit een halt toe te roepen op basis van auteursrecht op de smaak van haar smeerdip. De principiële hamvraag is of wel auteursrecht op smaak kan bestaan? Nee, zegt het Hof: bij de huidige stand van de wetenschap is het nu nog niet mogelijk om met behulp van techniek de smaak van een voedingsmiddel nauwkeurig en objectief vast te stellen. Het is dus wachten op technische vooruitgang. En dan kan misschien ooit wél de smaak van een product auteursrechtelijk beschermd worden …
 
Ondertussen blijven onderlinge smaakvergelijkingen in reclamecampagnes zeker mogelijk. Daarbij moet de adverteerder wel goed beslagen ten ijs komen. Meer weten over de Heksenkaas smaak-zaak, en over wat wél kan is in vergelijkende smaak-reclames?
Lees het artikel van de hand van Ebba Hoogenraad in het online food magazine VMT: Case Heks’nkaas en Witte Wievenkaas: over smaak valt veel te twisten .
 
Ebba Hoogenraad, advocaat food law en reclamerecht

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