Hoogenraad & Haak is a good and reputable firm. Especially Ebba, with whom we work on a regular basis, is an excellent sparring partner in her field of expertise.


Much-acclaimed boutique Hoogenraad & Haak stands out for its insight in the advertising space.

WTR 1000 (2016)

Excellent track record for soft IP advice, covering trade marks, copyright and advertising issues. Experienced in advising across a range of sectors, including fashion, food and retail.

Chambers Europe 2015

Very accessible, excellent advisors. They walk the extra mile in protecting our trademarks and designs.

Coerceo company

Hoogenraad & Haak counsel us efficiently and effectively – absolutely star-worthy.

Alliance Gastronomique

High quality, high speed of service and very pleasant to work with. The only law firm we go to.


The firm’s expertise on advertising law and (promotional) games of chance is outstanding. They always respond rapidly and thoroughly.

Nationale Postcode Loterij

Our advertising law team for many years now. Always high quality. Always quick and clear advice. Creative solutions with a personal touch.


My advice: whenever you feel insecure about the consequences things may have - check out Hoogenraad & Haak first. Believe me, they know what they are talking about. Make sure you never regret not having checked.

Havas Lemz

"The lawyers are open, flexible and easy to communicate with, which is important in our business where you have to act fast."

Chambers Europe 2014

A reliable partner for many years, whose up to date legal knowledge and network perfectly fit our (inter)national marketing communication activities.

Bloemenbureau Holland

They effectively considered our problem to be their problem. Their commitment, drive and the creative solutions they came up with resulted in maximum success.

EVA Optic

Highly recommended for any case that requires an understanding of business, legal and strategic considerations.

UFA Film und Fernseh GmbH (dochter van RTL Group)

They do not only analyse issues well but also suggest creative solutions. Their high quality and clear advice is always quickly delivered.


Lawyers I can always rely on, quickly understand the commercial aspects and always very creative in solving. A big plus for me is that I can link them directly with the business, which means they are very practicable, easy to communicate with and quick.

Thomas Cook

The lawyers here are “down to earth, approachable and lively”, and “handle demanding clients superbly, all while working to tight deadlines and delivering to a high standard - without charging the earth”.

WTR 1000 (2015)

Our trusted advisor on advertising matters. High quality, personable and pro-active assistance.


The pre-eminent firm in the Netherlands for advertising law.

Chambers Europe 2013

Great expertise in both advertising and trade mark law. Very quick and effective in dealing with competitors’ comparative advertising campaigns.

Grote Nederlandse optiekketen

Our trustable firm for IP related work in the Netherlands. Smart, realistic and efficient litigators with cross border operating capacity.


To us, Hoogenraad & Haak equals a personal approach, high quality advice and very fast service - all pro bono.


Update: NVWA hanteert Specifiek interventiebeleid voor de samenstelling van levensmiddelen

Update: NVWA hanteert Specifiek interventiebeleid voor de samenstelling van levensmiddelen
1 maart 2018 - Begin februari publiceerde de NVWA haar Specifieke interventiebeleid voor de samenstelling van levensmiddelen, dat zij per 1 maart 2018 hanteert. Dit interventiebeleid ziet op overtredingen met betrekking tot de samenstelling van bepaalde categorieën levensmiddelen. Hierbij kan onder andere worden gedacht aan voedingssupplementen, levensmiddelen met toegevoegde vitaminen en mineralen, zuigelingenvoeding en nieuwe voedingsmiddelen. Voor deze categorieën gelden bepaalde samenstellingseisen. Bijvoorbeeld: wordt de maximaal toegestane hoeveelheid vitamine A in een voedingssupplement overschreden? Dan kunnen we vanaf nu in dit interventiebeleid terugvinden tot welke klasse deze overtreding behoort en welke maatregel de NVWA kan toepassen. Zo volgt uit het beleid dat overschrijding van de maximale toegestane hoeveelheid vitamine A tot een klasse B overtreding (ernstige overtreding) behoort, waar de NVWA een bestuurlijke boete voor kan geven.

Kortom: een handig en belangrijk document voor levensmiddelenproducenten die het aangaat. Het uitgangspunt moet natuurlijk zijn dat de producten voldoen aan de wettelijke samenstellingseisen. Maar mocht er toch iets mis gaan, dan kun je maar beter voorbereid zijn.

Dominique Geerts, advocaat Health, Beauty & Food Law

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