Hoogenraad & Haak is a good and reputable firm. Especially Ebba, with whom we work on a regular basis, is an excellent sparring partner in her field of expertise.


Much-acclaimed boutique Hoogenraad & Haak stands out for its insight in the advertising space.

WTR 1000 (2016)

Excellent track record for soft IP advice, covering trade marks, copyright and advertising issues. Experienced in advising across a range of sectors, including fashion, food and retail.

Chambers Europe 2015

Very accessible, excellent advisors. They walk the extra mile in protecting our trademarks and designs.

Coerceo company

Hoogenraad & Haak counsel us efficiently and effectively – absolutely star-worthy.

Alliance Gastronomique

High quality, high speed of service and very pleasant to work with. The only law firm we go to.


The firm’s expertise on advertising law and (promotional) games of chance is outstanding. They always respond rapidly and thoroughly.

Nationale Postcode Loterij

Our advertising law team for many years now. Always high quality. Always quick and clear advice. Creative solutions with a personal touch.


My advice: whenever you feel insecure about the consequences things may have - check out Hoogenraad & Haak first. Believe me, they know what they are talking about. Make sure you never regret not having checked.

Havas Lemz

"The lawyers are open, flexible and easy to communicate with, which is important in our business where you have to act fast."

Chambers Europe 2014

A reliable partner for many years, whose up to date legal knowledge and network perfectly fit our (inter)national marketing communication activities.

Bloemenbureau Holland

They effectively considered our problem to be their problem. Their commitment, drive and the creative solutions they came up with resulted in maximum success.

EVA Optic

Highly recommended for any case that requires an understanding of business, legal and strategic considerations.

UFA Film und Fernseh GmbH (dochter van RTL Group)

They do not only analyse issues well but also suggest creative solutions. Their high quality and clear advice is always quickly delivered.


Lawyers I can always rely on, quickly understand the commercial aspects and always very creative in solving. A big plus for me is that I can link them directly with the business, which means they are very practicable, easy to communicate with and quick.

Thomas Cook

The lawyers here are “down to earth, approachable and lively”, and “handle demanding clients superbly, all while working to tight deadlines and delivering to a high standard - without charging the earth”.

WTR 1000 (2015)

Our trusted advisor on advertising matters. High quality, personable and pro-active assistance.


The pre-eminent firm in the Netherlands for advertising law.

Chambers Europe 2013

Great expertise in both advertising and trade mark law. Very quick and effective in dealing with competitors’ comparative advertising campaigns.

Grote Nederlandse optiekketen

Our trustable firm for IP related work in the Netherlands. Smart, realistic and efficient litigators with cross border operating capacity.


To us, Hoogenraad & Haak equals a personal approach, high quality advice and very fast service - all pro bono.


Publicaties van Daniël Haije

27 september 2018: Annotatie bij EHRM 30 januari 2018 (Sekmadienis Ltd. / Litouwen) Lees
IER aflevering 4, augustus 2018 door Daniël Haije en H.M.H. Speyart
24 april 2017: Annotatie IER afl. 2, 2017 - Billboard Webcamsex.nl - College van Beroep RCC 11 okt 2016 Lees
IER, aflevering 2, 2017 door Daniël Haije
5 oktober 2015: GALA: Dutch court orders pan-European injunction based solely on unlawful comparative advertising Lees
door Daniël Haije
8 juni 2015: Fighting Back Against Misleading Competitor Advertising Lees
International In-house Counsel Journal, Vol. 8, No. 31, Spring 2015, 1 door Daniël Haije
12 mei 2015: Annotatie IER nr. 2, 2015 - Hotels.nl/Hotel Booker c.s. - Hof Den Haag, 23 december 2014 Lees
IER, aflevering 2, 2015 door Daniël Haije
15 april 2015: Duikboot in een juridisch mijnenveld? 4 (juridische) tips voor reclame via Periscope Lees
Adformatie.nl door Daniël Haije
27 februari 2014: Interview met Daniël Haije - Greenpeace / Head & Shoulders - Radio 1 - Dit is de Dag - 27-2-2014 Lees
Interview Radio 1 - Dit is de Dag - Greenpeace / Head & Shoulders door Daniël Haije
26 maart 2013: Opinie in NRC Handelsblad - Niet zo kleinzielig met politie-uniform Lees
NRC Handelsblad 22 maart 2013 door Daniël Haije
6 juli 2012: Annotatie bij CvB 24 november 2011 (Stichting Schiphol Wanbeleid.nl) Lees
IER 2012/3, nr. 31 door Daniël Haije
1 maart 2012: Interflora: van doodsteek naar flowerpower voor vergelijkende reclame Lees
IER -Interflora: van doodsteek naar flowerpower voor vergelijkende reclame door Daniël Haije
11 april 2011: Annotatie bij Tempur / Medicomfort - Rb. 's-Gravenhage 4 februari 2011 Lees
IER door Daniël Haije