Hoogenraad & Haak is a good and reputable firm. Especially Ebba, with whom we work on a regular basis, is an excellent sparring partner in her field of expertise.


Much-acclaimed boutique Hoogenraad & Haak stands out for its insight in the advertising space.

WTR 1000 (2016)

Excellent track record for soft IP advice, covering trade marks, copyright and advertising issues. Experienced in advising across a range of sectors, including fashion, food and retail.

Chambers Europe 2015

Very accessible, excellent advisors. They walk the extra mile in protecting our trademarks and designs.

Coerceo company

Hoogenraad & Haak counsel us efficiently and effectively – absolutely star-worthy.

Alliance Gastronomique

High quality, high speed of service and very pleasant to work with. The only law firm we go to.


The firm’s expertise on advertising law and (promotional) games of chance is outstanding. They always respond rapidly and thoroughly.

Nationale Postcode Loterij

Our advertising law team for many years now. Always high quality. Always quick and clear advice. Creative solutions with a personal touch.


My advice: whenever you feel insecure about the consequences things may have - check out Hoogenraad & Haak first. Believe me, they know what they are talking about. Make sure you never regret not having checked.

Havas Lemz

"The lawyers are open, flexible and easy to communicate with, which is important in our business where you have to act fast."

Chambers Europe 2014

A reliable partner for many years, whose up to date legal knowledge and network perfectly fit our (inter)national marketing communication activities.

Bloemenbureau Holland

They effectively considered our problem to be their problem. Their commitment, drive and the creative solutions they came up with resulted in maximum success.

EVA Optic

Highly recommended for any case that requires an understanding of business, legal and strategic considerations.

UFA Film und Fernseh GmbH (dochter van RTL Group)

They do not only analyse issues well but also suggest creative solutions. Their high quality and clear advice is always quickly delivered.


Lawyers I can always rely on, quickly understand the commercial aspects and always very creative in solving. A big plus for me is that I can link them directly with the business, which means they are very practicable, easy to communicate with and quick.

Thomas Cook

The lawyers here are “down to earth, approachable and lively”, and “handle demanding clients superbly, all while working to tight deadlines and delivering to a high standard - without charging the earth”.

WTR 1000 (2015)

Our trusted advisor on advertising matters. High quality, personable and pro-active assistance.


The pre-eminent firm in the Netherlands for advertising law.

Chambers Europe 2013

Great expertise in both advertising and trade mark law. Very quick and effective in dealing with competitors’ comparative advertising campaigns.

Grote Nederlandse optiekketen

Our trustable firm for IP related work in the Netherlands. Smart, realistic and efficient litigators with cross border operating capacity.


To us, Hoogenraad & Haak equals a personal approach, high quality advice and very fast service - all pro bono.


Publicaties van Moïra Truijens

6 november 2018: Succes for Apple as General Court finds certain degree of similarity between APO and APPLE marks Lees
World Trademark Review door Moïra Truijens en Moïra Truijens
14 juni 2018: World Trademark Review: 3D Kit Kat mark: advocate general delivers further blow to Nestlé Lees
World Trademark Review door Moïra Truijens en Fleur Jeukens
2 mei 2018: World Trademark Review: ECJ decides on essential function of a collective EU mark Lees
World Trademark Review door Moïra Truijens en Moïra Truijens
8 februari 2018: World Trademark Review: adidas wins latest dispute against H&M in Hague Court Lees
World Trademark Review door Moïra Truijens en Fleur Jeukens
14 augustus 2017: World Trademark Review: SECOND DISPLAY is descriptive for portables and accessories Lees
World Trademark Review door Moïra Truijens
2 juni 2017: Noot bij rb Amsterdam (X/Pixfund) gepubliceerd in Berichten Industriële Eigendom Lees
door Moïra Truijens
8 mei 2017: AIPPI Study Report - Bad faith trademarks Lees
door Moïra Truijens en e.a.
18 april 2017: Noot bij HvJ GS Media/Sanoma: oppassen met bedrijfsmatig linken Lees
NtER april 2017/2 door Moïra Truijens en Moïra Truijens
6 maart 2017: 10 jaar volledige proceskostenveroordelingen – how about it? Lees
Overzichtsartikel mbt art. 1019h Rv in het BIE themanummer '10 jaar handhavingsrichtlijn' door Moïra Truijens
20 februari 2017: World Trademark Review: The battle of Porsche vs. P@RSCHE Lees
World Trademark Review door Moïra Truijens
5 december 2016: ECJ decision on hyperlinks to illegal content after image leak Lees
World Trademark Review, 3 November 2016 door Moïra Truijens en Moïra Truijens
8 maart 2015: AIPPI Question Q240 - Exhaustion Issues in copyright law Lees
door Moïra Truijens en e.a.
17 februari 2015: Week similarity of marks offset by strong similarity of goods Lees
This article first appeared on WTR Daily, part of World Trademark Review, January 2014. door Moïra Truijens
5 april 2013: Relevant public for determining the degree of recognition of famous marks, well-known marks Lees
AIPPI report Q234 (NL), 5 april 2013 door Moïra Truijens en e.a.
15 februari 2013: Court rules that Samsung tablets do not infringe Apples Community design Lees
World Trademark Review, 15 februari 2013 door Moïra Truijens
15 mei 2012: The interplay between design and copyright protection for industrial products Lees
AIPPI report Q231 (NL), 15 mei 2012 door Moïra Truijens en e.a.
26 mei 2011: The patentability criteria for inventive step non-obviousness Lees
AIPPI report Q217, 26 mei 2011 door Moïra Truijens en e.a.