Hoogenraad & Haak is a good and reputable firm. Especially Ebba, with whom we work on a regular basis, is an excellent sparring partner in her field of expertise.


Much-acclaimed boutique Hoogenraad & Haak stands out for its insight in the advertising space.

WTR 1000 (2016)

Excellent track record for soft IP advice, covering trade marks, copyright and advertising issues. Experienced in advising across a range of sectors, including fashion, food and retail.

Chambers Europe 2015

Very accessible, excellent advisors. They walk the extra mile in protecting our trademarks and designs.

Coerceo company

Hoogenraad & Haak counsel us efficiently and effectively – absolutely star-worthy.

Alliance Gastronomique

High quality, high speed of service and very pleasant to work with. The only law firm we go to.


The firm’s expertise on advertising law and (promotional) games of chance is outstanding. They always respond rapidly and thoroughly.

Nationale Postcode Loterij

Our advertising law team for many years now. Always high quality. Always quick and clear advice. Creative solutions with a personal touch.


My advice: whenever you feel insecure about the consequences things may have - check out Hoogenraad & Haak first. Believe me, they know what they are talking about. Make sure you never regret not having checked.

Havas Lemz

"The lawyers are open, flexible and easy to communicate with, which is important in our business where you have to act fast."

Chambers Europe 2014

A reliable partner for many years, whose up to date legal knowledge and network perfectly fit our (inter)national marketing communication activities.

Bloemenbureau Holland

They effectively considered our problem to be their problem. Their commitment, drive and the creative solutions they came up with resulted in maximum success.

EVA Optic

Highly recommended for any case that requires an understanding of business, legal and strategic considerations.

UFA Film und Fernseh GmbH (dochter van RTL Group)

They do not only analyse issues well but also suggest creative solutions. Their high quality and clear advice is always quickly delivered.


Lawyers I can always rely on, quickly understand the commercial aspects and always very creative in solving. A big plus for me is that I can link them directly with the business, which means they are very practicable, easy to communicate with and quick.

Thomas Cook

The lawyers here are “down to earth, approachable and lively”, and “handle demanding clients superbly, all while working to tight deadlines and delivering to a high standard - without charging the earth”.

WTR 1000 (2015)

Our trusted advisor on advertising matters. High quality, personable and pro-active assistance.


The pre-eminent firm in the Netherlands for advertising law.

Chambers Europe 2013

Great expertise in both advertising and trade mark law. Very quick and effective in dealing with competitors’ comparative advertising campaigns.

Grote Nederlandse optiekketen

Our trustable firm for IP related work in the Netherlands. Smart, realistic and efficient litigators with cross border operating capacity.


To us, Hoogenraad & Haak equals a personal approach, high quality advice and very fast service - all pro bono.



Hoogenraad & Haak is een gespecialiseerd advocatenkantoor. Wij adviseren en procederen over reclame, intellectuele eigendom, health, beauty & food en media & entertainment. Ons kantoor en onze advocaten worden aangeraden door onafhankelijke reputatiemeters zoals Legal 500 en Chambers. Het internationale magazine Corporate INTL verkoos ons vanaf 2010 ieder jaar tot Advertising Law Firm of the Year.

Onze cliënten
Wij denken mee met bedrijven uit binnen- en buitenland. Onze cliënten zijn vooral actief in de sectoren reclame, food, retail, entertainment en in de mode- en designindustrie. Ons kantoor heeft in Nederland een leidende positie als adviseur van de meeste grote reclamebureaus en vele adverteerders. Chambers Europe (2013) bevestigt:  “This boutique is the pre-eminent firm in the Netherlands for advertising law”. Chambers Europe (2015) schrijft: “Premier advertising law boutique with a core focus on unlawful advertising and marketing matters. Also handles media disputes and reputation management. Clients include Dutch and international blue-chip corporates and advertising agencies”. Chambers Global (2015) zegt: “Excellent track record for soft IP advice, covering trademarks, copyright and advertising issues.”.

Waarom cliënten juist voor ons kiezen
Cliënten waarderen onze benadering van problemen en coöperatieve aanpak. Wij denken met bezieling mee, en leveren goed doordachte en strategische adviezen die in de praktijk ook uitvoerbaar zijn. Waar mogelijk geven we van tevoren een duidelijke prijsindicatie. En als het even kan komen we met een creatieve oplossing in een vroeg stadium: ‘Hoe kan het wél?’ Procederen doen wij op het hoogste juridische niveau, zonder daarbij praktische belangen uit het oog te verliezen. Hoogenraad & Haak is, kortom, een vertrouwde en bereikbare partner, die zorgen uit handen neemt met gewaarborgde hoge kwaliteit.