Moïra is partner at Hoogenraad & Haak. She was admitted to the bar in 2005. Ever since, she has advised and litigated on patent, copyright, design and trademark matters. She is a committed strategist with vast litigation experience, who is able to keep matters simple and act pragmatically where that serves the case at hand. Before joining Hoogenraad & Haak in 2014, Moïra worked as a lawyer at IP boutique firms Brinkhof and Klos Morel Vos & Schaap. As of July 2020 Moïra has been appointed as a Deputy Judge with the Court of Appeal in Den Bosch. She also is a Domain Name Panelist for the World Intellectual Property Organization (WIPO) rendering decisions in .nl country code domain name disputes.
Moïra is an active member of several professional associations, including the Dutch Association of Intellectual Property Law (AIPPI/VIE), the Dutch Advertising Law Association (VvRr), the Benelux Trademark and Design Law Association (BMM) and the Dutch Association for Copyright Law (VvA). She also has been admitted to the Dutch Association of Intellectual Property Law Litigators (VIEPA) and also to the international (francophone) society Association des Praticiens du Droit des Marques et des Modèles (l’APRAM). Furthermore she is a member of the Marques Designs Team. She publishes, teaches and lectures regularly on subjects related to her practice. Furthermore, she is chairing and co-author the Dutch AIPPI group reports on ‘Requirements for protection of designs’ and ‘Bad faith trademarks’.
Music is very important to Moïra. She chairs the ‘Stichting Symphonic Cinema’ and she plays the clarinet and the cello. She has, among other things, taken part in CD recordings for Bløf and a tour with DVD registration for Herbert Grönemeyer. Moïra is fluent in English and French and also speaks German.
What others say
“Exceptional IP lawyer”
“Moïra Truijens is extremely effective and capable of quickly understanding complex matters.”
“Other than her unparalleled mastery of languages – fluent in Dutch, English, French and German – and her profound grasp of the decision-making process in the courts, I would recommend Moïra to anyone seeking an efficient solution to a business problem. She always explores all options in her pursuit of achieving a client’s goal and is not afraid to suggest alternatives to litigation.”
“ Moïra Truijens is recognised as a “a good thinker who quickly gets to the heart of the matter.” She acts on enforcement and litigious matters for a range of domestic and international clients.”
“Strategic, flexible and cost-effective.”
“A dealmaker not a deal breaker, Truijens is also a licensing and transactions maestro.”
“Ranked in Top 250 Women in IP worldwide.”
“Moïra Truijens, an outside-the-box thinker who enjoys solving the trickier problems businesses face.”
Recent work
Representing a well-known trademark owner before the Benelux Court of Justice.
Assisting a well-known fashion brand in several counterfeit actions.
Defended patent injunction claims in preliminary proceedings.
Preparing pre-trial measurements (patent) for a worldwide leader in fast moving consumer goods.
Representing a well-known automotive before the Benelux Court of Justice.
Representing a fashion brand before the Supreme Court in a copyright injunction case.
Advising on a multi European distribution agreement for a global brand in beverages.
Advising on complex transaction of global IP portfolio.
Arranging for pre-trial seizure of infringement and book keepings in a patent infringement case.
Representing a fashion brand before the Court of Appeal in a trade mark injunction case.
Represented a Dutch innovative company in patent entitlement proceedings.
Representing a pharmaceutical company in a comparative advertisement case before the Code Commission for Pharmaceutical Advertising.
Preparing accelerated patent proceedings for several governmental organizations in a multi-jurisdictional patent litigation.
Advising several clients on FRAND related patent issues.
Representing a famous bag designer in a case on copyright and design right infringement.
Advising on patent infringements for a high end fashion brand.
Arranging for custom measures for several clients.
Advising on parallel import of fast moving consumer goods.
Representing a leading fast moving consumer goods company before the Court of Appeal in a comparative advertising case.
Representation of workers union FNV in proceedings against the Dutch State regarding political advertising in connection with health policy reforms.
Acting on behalf of two different renowned Scandinavian designers against copyright infringements in both fashion and light designs.
Moïra has registered intellectual property as her principal legal practice area in the Netherlands Bar’s register of legal practice areas (rechtsgebiedenregister). Based on this registration, she is required to obtain ten training credits per calendar year in this principal legal practice area in accordance with the standards set by the Netherlands Bar.