Daniël Haije
Partner | Lawyer (Advocaat)
T +31 (0)20 305 30 60
E dh@hoogenhaak.nl
Daniël is an experienced litigator and trusted advisor in advertising, marketing and e-commerce law. He advises clients on a broad range of legal issues affecting these sectors and represents them in complex disputes before civil courts and self-regulatory bodies. His work includes matters involving advertising campaigns, intellectual property, consumer protection and regulatory compliance.
Based in Amsterdam, Daniël works with leading advertising agencies and brands across a wide range of industries, including FMCG, food & beverages, online retail, entertainment, aviation, fashion, technology and the charity sector. He has particular expertise in the protection and enforcement of intellectual property rights, including trademarks and copyright. Combining litigation experience with in-depth knowledge of the advertising and e-commerce sectors, Daniël provides practical and strategic advice that takes account of both the legal and commercial context in which his clients operate.
Daniël teaches advertising law at the Martens Academie postgraduate intellectual property programme and portrait law (right of publicity) at Vrije Universiteit Amsterdam. He chairs the Netherlands Advertising Law Association (VvRr) and is Global Vice-Chairman of the Global Advertising Lawyers Alliance (GALA), an international network of lawyers specialising in advertising and marketing law.
What others say
“Daniël Haije stands out for his accessibility, [and] profound and resourceful approach to legal matters. He understands the business needs, making him an excellent advisor to navigate us through the complex landscape of advertising law.”
“Daniël Haije is easygoing and is a likeable person. With his character, he has repeatedly made a difference in difficult negotiations. He comes up with creative solutions and thinks in win-win situations.”
“I work especially with Daniël Haije. In his advice, he is very practical and accurate.”
Representative work
Representing Holie Foods in summary proceedings against Lotus concerning comparative advertising on sugar levels in granola bars.
Representing KLM in a first-of-its-kind class action brought by Fossielvrij NL, alleging greenwashing by KLM.
Advising on the launch of a comprehensive European e-commerce initiative.
Negotiating a Master Services Agreement between a global advertising agency and a leading blue-chip client.
Representing L’Oréal in summary proceedings against Beiersdorf regarding allegedly misleading advertising for sunscreen products.
Representing Garmin in multi-jurisdictional proceedings involving comparative advertising claims against TomTom.
Representing Suitsupply in a landmark case before the Dutch Advertising Code Committee concerning nudity in outdoor advertising.
Obtaining an ex parte injunction on behalf of Gall & Gall against a direct competitor.
Daniël has registered intellectual property as his principal legal practice area in the Netherlands Bar’s register of legal practice areas (rechtsgebiedenregister). Based on this registration, he is required to obtain ten training credits per calendar year in this principal legal practice area in accordance with the standards set by the Netherlands Bar.